Microeconomics / Paul Krugman, Graduate Center of the City University of New York, Robin Wells. [print]

Includes Index.

PART 1 -- WHAT IS ECONOMICS?

An engine for growth and discovery -- First principles -- Economic models: Trade-offs and trade -- Graphs of economics --

PART 2 -- SUPPLY AND DEMAND.

Supply and demand -- Consumer and product surplus -- Price controls and quotas: Meddling with markets -- Elasticity --

PART 3 -- INDIVIDUALS AND MARKETS.

Taxes -- International trade --

PART 4 -- ECONOMICS AND DECISION MAKING.

Decision making by individuals and firms -- How to make decisions involving time: Understanding the present value --

PART 5 -- THE CONSUMER.

The rational consumer -- Consumer preferences and consumer choice --

PART 6 -- THE PRODUCTION DECISION.

Behind the supply curve: Inputs and costs -- Perfect competition and the supply curve --

PART 7: -- MARKET STRUCTURE - BEYOND PERFECT COMPETITION.

Monopoly -- Oligopoly -- Monopolistic competition and product differentiation --

PART 8 -- MICROECONOMICS AND PUBLIC POLICY.

Externalities -- Public goods and common resources -- The economics of the welfare state --

PART 9 -- FACTOR MARKETS AND RISK.

Factor markets and the distribution of income -- Indifference curve analysis of labor supply -- Uncertainty, risk, and private information --

BUSINESS CASE STUDIES:

How Priceline revolutionized the travel industry -- Efficiency, opportunity cost, and the logic of lean production -- Uber gives riders a lesson in supply and demand -- Ticket prices and music's reigning couple, Jay-Z and Beyoncé -- Why taxi medallion lenders are feeling like roadkill -- The airline industry: Fly less, charge more -- Microsoft's internal carbon tax -- Li and Fung: From Guangzhou to you -- J. C. Penny's one-price strategy upsets its customers -- Freedom from fries -- Amazon's invasion of the bots -- Brick and mortar retailers go toe-to-toe with mobile shopping apps -- Amazon and Hachette go to war -- Virgin Atlantic blows the whistle ... or blows it? -- The Dollar Shave club: How to avoid a case of razor burn -- Snapchat and Instagram: Not your grandmother's social networking platforms -- Mauricedale Game Ranch and hunting endangered animals to save them -- Ruby Hill Farm: The ACA and freedom to farm -- Walmart gives a hike -- PURE: An insurance company the withstands hurricanes.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells' signature storytelling style and uncanny eye for revealing examples help readers understand how economic concepts play out in our world. Microeconomics 5e provides unparalleled coverage of current topics, including sustainability, the economic impact of technology and pressing policy debates. A commitment to broadening students' understanding of the global economy; a global focus is woven throughout with more on the ascendance of China's economy, the Euro and events in Europe (including Brexit), and post-recession economies around the globe.

COPYRIGHT NOT covered - Click this link to request copyright permission:

https://lib.ciu.edu/copyright-request-form