The art of public speaking / Stephen E. Lucas. [print]

Sound discs contain an abridgement of the text.

Part I: Speaking and Listening

Chapter 1: Speaking in Public

Chapter 2: Ethics and Public Speaking

The Importance of Ethics -- Guidelines for Ethical Speaking -- Make Sure Your Goals are Ethically Sound -- Be Fully Prepared for Each Speech -- Be Honest in What You Say -- Avoid Name-Calling and Other Forms of Abusive Language -- Put Ethical Principles into Practice -- Plagiarism -- Global Plagiarism -- Patchwork Plagiarism -- Incremental Plagiarism -- Plagiarism and the Internet -- Guidelines for Ethical Listening -- Be Courteous and Attentive -- Avoid Prejudging the Speaker -- Maintain the Free and Open Expression of Ideas

Chapter 3: Listening

Listening is Important -- Listening and Critical Thinking -- Four Causes of Poor Listening -- Not Concentrating -- Listening Too Hard -- Jumping to Conclusions -- Focusing on Delivery and Personal Appearance -- How to Become a Better Listener -- Take Listening Seriously -- Be an Active Listener -- Resist Distractions -- Don't Be Diverted by Appearance or Delivery -- Suspend Judgment -- Focus Your Listening -- Develop Note-Taking Skills

Appendix: Giving Your First Speech

Preparing Your First Speech -- Developing the Speech -- Organizing the Speech -- Delivering Your Speech -- Speaking Extemporaneously -- Rehearsing the Speech -- Presenting the Speech -- Sample Speeches with Commentary

Part II: Speech Preparation: Getting Started

Chapter 4: Selecting a Topic and Purpose

Choosing a Topic -- Topics You Know a Lot About -- Topics You Want to Know More About -- Brainstorming for Topics -- Determining the General Purpose -- Determining the Specific Purpose -- Tips for Formulating the Specific Purpose Statement -- Questions to Ask About Your Specific Purpose -- Phrasing the Central Idea -- What is the Central Idea? -- Guidelines for the Central Idea

Chapter 5: Analyzing the Audience

Audience-Centeredness -- Your Classmates as an Audience -- The Psychology of Audiences -- Demographic Audience Analysis -- Age -- Gender -- Sexual Orientation -- Racial, Ethnic, and Cultural Background -- Religion -- Group Membership -- Situational Audience Analysis -- Size -- Physical Setting -- Disposition Toward the Topic -- Disposition Toward the Speaker -- Disposition Toward the Occasion -- Getting Information About the Audience -- Interviewing -- Questionnaires -- Adapting to the Audience -- Audience Adaptation Before the Speech -- Audience Adaptation During the Speech

Chapter 6: Gathering Materials

Using Your Own Knowledge and Experience -- Doing Library Research -- Librarians -- The Catalogue -- Periodical Databases -- Newspapers -- Reference Works -- Searching the Internet -- Search Aids -- Keyword Searches -- Subject Searches -- Bookmarks -- Specialized Research Resources -- Evaluating Internet Documents -- Citing Internet Sources -- Interviewing -- Before the Interview -- During the Interview -- After the Interview -- Tips for Doing Research -- Start Early -- Make a Preliminary Bibliography -- Take Notes Effectively -- Think About Your Materials as You Research

Chapter 7: Supporting Your Ideas

Supporting Materials and Critical Thinking -- Examples -- Brief Examples -- Extended Examples -- Hypothetical Examples -- Tips for Using Examples -- Statistics -- Understanding Statistics -- Tips for Using Statistics -- Where to Find Statistics -- Testimony -- Expert Testimony -- Peer Testimony -- Quoting Versus Paraphrasing -- Tips for Using Testimony -- Sample Speech with Commentary

Part III: Speech Preparation: Organizing and Outlining

Chapter 8: Organizing the Body of the Speech

Organization Is Important -- Main Points -- Number of Main Points -- Strategic Order of Main Points -- Tips for Preparing Main Points -- Supporting Materials -- Connectives -- Transitions -- Internal Previews -- Internal Summaries -- Signposts

Chapter 9: Beginning and Ending the Speech

The Introduction -- Get Attention and Interest -- Reveal the Topic -- Establish Credibility and Goodwill -- Preview the Body of the Speech -- Sample Introduction with Commentary -- Tips for Preparing the Introduction -- The Conclusion -- Signal the End of the Speech -- Reinfornce the Central Idea -- Sample Conclusion with Commentary -- Tips for Preparing the Conclusion

Chapter 10: Outlining the Speech

The Preparation Outline -- Guidelines for the Preparation Outline -- Sample Preparation Outline with Commentary -- The Speaking Outline -- Guidelines for the Speaking Outline -- Sample Speaking Outline with Commentary

Part IV: Presenting the Speech

Chapter 11: Using Language

Language Is Important -- Meanings of Words -- Using Language Accurately -- Using Language Clearly -- Use Familiar Words -- Choose Concrete Words -- Eliminate Clutter -- Using Language Vividly -- Imagery -- Rhythm -- Using Language Appropriately -- Appropriateness to the Occasion -- Appropriateness to the Audience -- Appropriateness to the Topic -- Appropriateness to the Speaker -- A Note on Inclusive Language

Chapter 12: Delivery

What is Good Delivery? -- Methods of Delivery -- Reading from a Manuscript -- Reciting from Memory -- Speaking Impromptu -- Speaking Extemporaneously -- The Speaker's Voice -- Volume -- Pitch -- Rate -- Pauses -- Vocal Variety -- Pronunciation -- Articulation -- Dialect -- The Speaker's Body -- Personal Appearance -- Movement -- Gestures -- Eye Contact -- Practicing Delivery -- Answering Audience Questions -- Preparing for the Question-and-Answer Session -- Managing the Question-and-Answer Session

Chapter 13: Using Visual Aids

Advantages of Visual Aids -- Kinds of Visual Aids -- Objects -- Models -- Photographs -- Drawings -- Graphs -- Charts -- Video -- Transparencies -- Multimedia Presentations -- The Speaker -- Guidelines for Preparing Visual Aids -- Prepare Visual Aids in Advance -- Keep Visual Aids Simple -- Make Sure Visual Aids Are Large Enough -- Use Fonts That Are Easy to Read -- Use a Limited Number of Fonts -- Use Color Effectively -- Guidelines for Presenting Visual Aids -- Avoid Using the chalkboard for Visual Aids -- Display Visual Aids Where Listeners Can See Them -- Avoid Passing Visual Aids Among the Audience -- Display Visual Aids Only While Discussing Them -- Talk to Your Audience, Not to Your Visual Aid -- Explain Visual Aids Clearly and Concisely -- Practice with Your Visual Aids

Appendix: Using PowerPoint

Pluses and Minuses of PowerPoint -- Planning to Use PowerPoint -- Getting Started in PowerPoint -- Screen Elements -- Templates -- Slide Layouts -- Elements of PowerPoint Slides -- Text -- Photographs -- Clip Art -- Graphs -- Sounds -- Video -- Formatting Slides -- Color -- Fonts -- Space -- Animation -- Delivering Your Speech with PowerPoint -- Recheck Your Slides -- Know Slide Show Commands -- Practice Your Speech with PowerPoint -- Display Slides Only While Discussing Them -- Check the Room and Equipment -- Develop a Backup Plan -- Copyright and Fair Use -- Sample Speech with Commentary

Part V: Varieties of Public Speaking

Chapter 14: Speaking to Inform

Types of Informative Speeches: Analysis and Organization -- Speeches About Objects -- Speeches About Processes -- Speeches About Events -- Speeches About Concepts -- Guidelines for Informative Speaking -- Don't Overestimate What the Audience Knows -- Relate the Subject Directly to the Audience -- Don't Be Too Technical -- Avoid Abstractions -- Personalize Your Ideas -- Sample Speech with Commentary

Chapter 15: Speaking to Persuade

The Importance of Persuasion -- Ethics and Persuasion -- The Psychology of Persuasion -- The Challenge of Persuasive Speaking -- How Listeners Process Persuasive Messages -- The Target Audience -- Persuasive Speeches on Questions of Fact -- What Are Questions of Fact? -- Analyzing Questions of Fact -- Organizing Speeches on Questions of Fact -- Persuasive Speeches on Questions of Value -- What Are Questions of Value? -- Analyzing Questions of Value -- Organizing Speeches on Question of Value -- Persuasive Speeches on Questions of Policy -- What Are Questions of Policy? -- Types of Speeches on Questions of Policy -- Analyzing Questions of Policy -- Organizing Speeches on Questions of Policy -- Sample Speech with Commentary

Chapter 16: Methods of Persuasion

Building Credibility -- Factors of Credibility -- Types of Credibility -- Enhancing Your Credibility -- Using Evidence -- How Evidence Works: A Case Study -- Tips for Using Evidence -- Reasoning -- Reasoning from Specific Instances -- Reasoning from Principle -- Causal Reasoning -- Analogical Reasoning -- Fallacies -- Appealing to Emotions -- What Are Emotional Appeals? -- Generating Emotional Appeal -- Ethics and Emotional Appeal -- Sample Speech with Commentary

Chapter 17: Speaking on Special Occasions

Speeches of Introduction -- Speeches of Presentation -- Speeches of Acceptance -- Commemorative Speeches -- After-Dinner Speeches

Chapter 18: Speaking in Small Groups

What Is a Small Group? -- Leadership in Small Groups -- Kinds of Leadership -- Functions of Leadership -- Responsibilities in a Small Group -- Commit Yourself to the Goals of Your Group -- Fulfill Individual Assignments -- Avoid Interpersonal Conflicts -- Encourage Full Participation -- Keep the Discussion on Track -- The Reflective-Thinking Method -- Define the Problem -- Analyze the Problem -- Establish Criteria for Solutions -- Generate Potential Solutions -- Select the Best Solution -- Presenting the Recommendations of the Group -- Oral Report -- Symposium -- Panel Discussion

Appendix: Speeches for Analysis and Discussion

Questions of Culture, Sajjid Zahir Chinoy -- Choices and Change, Barbara Bush -- I Have A Dream, Martin Luther King, Jr. -- The Hidden World of Chili Peppers -- Bursting the Antibacterial Bubble -- The Ultimate Gift -- My Crazy Aunt Sue

The Power of Public Speaking -- The Tradition of Public Speaking -- Similarities Between Public Speaking and Conversation -- Differences Between Public Speaking and Conversation -- Developing Confidence: Your Speech Class -- Nervousness is Normal -- Dealing with Nervousness -- Public Speaking and Critical Thinking -- The Speech Communication Process -- Speaker -- Message -- Channel -- Listener -- Feedback -- Interference -- Situation -- The Speech Communication Process: Example with Commentary -- Public Speaking in a Multicultural World -- Cultural Diversity in the Modern World -- Cultural Diversity and Public Speaking -- Avoiding Ethnocentrism

Includes bibliographies and index.

Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. The Lucas Learning Tools Suite offers even more tools and study options to fit the active lifestyles and diverse learning/teaching styles of today's students and instructors. --

Speaking and listening -- Speech preparation: getting started -- Speech preparation: organizing and outlining -- Presenting the speech -- Varieties of public speaking.

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