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The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author. [print]

By: Material type: TextTextPublication details: Boston : Back Bay Books, (c)2002.Edition: first Back Bay pbk. editionDescription: xii, 301 15. pages : illustrations ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780316346627
Subject(s): LOC classification:
  • HM1033.G543.T577 2002
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
Subject: Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HM1033.G53 2002 (Browse shelf(Opens below)) Available 31923001440433

Originally published: Boston : Little, Brown, c2000.

Includes bibliographies and index.

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.

Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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