Introducing public relations : theory and practice / Keith Butterick. [print]

By:

Butterick, Keith [Author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781412921145
9781412921152

Subject(s):

Public relations

LOC classification:

HD59.B988.I587 2011
HD59

Available additional physical forms:

Contents:

The origins of public relations -- Marketing, advertising and public relations : similarities and differences explored and explained -- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility and ethics -- Pt. 2. Public relations in practice. Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective Puerto Rico campaigns into practice -- Corporate communications and financial Puerto Rico -- Government and the public sector -- From charities to celebrities : the variety and diversity of Puerto Rico practice -- Where Puerto Rico (and you) can go next.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library CIRCULATING COLLECTION	Non-fiction	HD59.B88 2011 (Browse shelf(Opens below))	Available		31923001625041

Browsing G. Allen Fleece Library shelves, Shelving location: CIRCULATING COLLECTION, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HD58.9.L563.A383 2012 The advantage : why organizational health trumps everything else in business /	HD58.9.L563.A383 2012 The advantage : why organizational health trumps everything else in business /	HD58.9.M353.A45 2002 All business is show business : Strategies for earning standing ovations from your customers and employees	HD59.B88 2011 Introducing public relations : theory and practice /	HD60.G647.B973 2010 Bypassing 'No' in business selling your ideas with ease; new body language and influence strategies to eliminate or reduce resistance to just about anything	HD60.R54 2011 Understanding social enterprise : theory & practice /	HD60.W46 2011 Strategic corporate social responsibility : stakeholders in a global environment /	Next

Formerly CIP. Uk

Includes bibliographies and index.

Pt. 1. Public relations in theory. Introducing the theory -- The origins of public relations -- Marketing, advertising and public relations : similarities and differences explored and explained -- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility and ethics -- Pt. 2. Public relations in practice. Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective Puerto Rico campaigns into practice -- Corporate communications and financial Puerto Rico -- Government and the public sector -- From charities to celebrities : the variety and diversity of Puerto Rico practice -- Where Puerto Rico (and you) can go next.

There are no comments on this title.

to post a comment.