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Entrepreneurship : owning your future / The Network for Teaching Entrepreneurship: Steve Mariotti, Tony Towle, Jason Delgatto. [print]

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey : Pearson Education, (c)2017.Edition: twelfth edition.itionDescription: xxiv, 920 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780134324821
Subject(s): LOC classification:
  • HD62.M342.E587 2017
  • HD62
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Importance of entrepreneurship -- Characteristics of an entrepreneur -- Being an intrapreneur -- Social entrepreneurship -- Managing risk
Idea generation -- Turning ideas into opportunities -- Evaluating opportunities -- Market research methods -- Using data to make business decisions
Entrepreneurship and the economy -- Supply and demand -- Direct and indirect competition -- EOU and competitive pricing -- Establishing a competitive advantage
Identifying a target market -- Understanding the needs of a customer segment -- Delivering value to a customer segment -- Communicating value to customers -- Attracting and retaining customers
Channels of distribution -- Identifying internal resources -- Determining operating activities -- Establishing external partnerships -- Legal structures
The cost of doing business -- Expense management -- Revenue streams and sales projections -- Financing the business -- Financial analysis
Managing the business -- Government regulations -- Record keeping -- Accounting systems -- Taxes and your business
Planning for business growth -- Growing operations -- Recruiting and training staff -- Franchising and licensing -- Exit strategies
Subject: Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business. https://www.amazon.com/Entrepreneurship-Owning-Future-School-Version/dp/013432482X/ref=sr_1_1?dchild=1&keywords=9780134324821&qid=1600366833&sr=8-1
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Holdings
Item type Current library Collection Call number Vol info Status Notes Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HD62.7.M375.E587 2017 (Browse shelf(Opens below)) Available 31923001736665
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION HD62.7.M375.E587 2017 (Browse shelf(Opens below)) SE Available Student edition 31923001797428
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION HD62.7.M375.E587 2017 (Browse shelf(Opens below)) TE Available Teacher's edition 31923001797410

UNIT 1: BIG IDEA: DEVELOPING AN ENTREPRENEURIAL MINDSET -- Importance of entrepreneurship -- Characteristics of an entrepreneur -- Being an intrapreneur -- Social entrepreneurship -- Managing risk

UNIT 2: BIG IDEA: OPPORTUNITY RECOGNITION AND MARKET ANALYSIS -- Idea generation -- Turning ideas into opportunities -- Evaluating opportunities -- Market research methods -- Using data to make business decisions

UNIT 3: BIG IDEA: COMPETITION -- Entrepreneurship and the economy -- Supply and demand -- Direct and indirect competition -- EOU and competitive pricing -- Establishing a competitive advantage

UNIT 4: BIG IDEA: DELIVERING VALUE TO CUSTOMERS -- Identifying a target market -- Understanding the needs of a customer segment -- Delivering value to a customer segment -- Communicating value to customers -- Attracting and retaining customers

UNIT 5: BIG IDEA: BUSINESS MODEL -- Channels of distribution -- Identifying internal resources -- Determining operating activities -- Establishing external partnerships -- Legal structures

UNIT 6: BIG IDEA: FINANCIAL AND EXPENSE MANAGEMENT -- The cost of doing business -- Expense management -- Revenue streams and sales projections -- Financing the business -- Financial analysis

UNIT 7: BIG IDEA: OPERATING THE BUSINESS -- Managing the business -- Government regulations -- Record keeping -- Accounting systems -- Taxes and your business

UNIT 8: GROWING THE BUSINESS -- Planning for business growth -- Growing operations -- Recruiting and training staff -- Franchising and licensing -- Exit strategies

Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business.

https://www.amazon.com/Entrepreneurship-Owning-Future-School-Version/dp/013432482X/ref=sr_1_1?dchild=1&keywords=9780134324821&qid=1600366833&sr=8-1

COPYRIGHT NOT covered - Click this link to request copyright permission:

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