Entrepreneurship / Brenda Clark and Judy Commers. [print]
Material type: TextPublication details: Tinley Park, Illinois : Goodheart-Wilcox Company, (c)2018.Edition: second edition.itionDescription: 560 pages : color illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9781631266355
- HB615.C734.E587 2018
- HB615
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HB615.C537.E587 2018 (Browse shelf(Opens below)) | Available | 31923001736657 |
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HB171.5.H844.M537 2021 Microeconomics | HB172.5.C556.M664 2022 Money, banking and financial markets : a modern introduction to macroeconomics / | HB501.P43613 2014 Capital in the twenty-first century / | HB615.C537.E587 2018 Entrepreneurship / | HB615.G744.E587 2019 Entrepreneurship : ideas in action / | HB615.H673.A233 2020 Academic entrepreneurship : creating the ecosystem for your university / | HC59.3 .P5613 2014 Capital wars : the new east-west challenge for entrepreneurial leadership and economic success / |
UNIT 1: ENTREPRENEURSHIP -- Entrepreneurial careers -- Business plans -- Ethics and social responsibility -- Business growth -- Exit strategies.
UNIT 2: EXPLORE THE OPPORTUNITIES:. -- Local and global opportunities -- Market research -- Business ownership
UNIT 3: BUILDING THE BUSINESS -- Site selection -- Legal issues -- Business funding
UNIT 4: EXAMINING THE FOUR Ps OF MARKETING -- Product, price, and place -- Promotions and selling -- Marketing plan
UNIT 5: MANAGING THE BUSINESS -- Management functions -- Human resources management -- Purchases and inventory management -- Risk management -- Financial management
UNIT 6: EXPANDING AND EXITING -- Business growth -- Exit strategies.
"Entrepreneurship provides a comprehensive framework to learn about a career as an entrepreneur. By studying this text, students learn about the rewards and risks of starting their own businesses. One of the major goals of this text is to provide direction to create a business plan. The ongoing Building Your Business Plan-Putting the Puzzle Together feature provides a project-based, hands-on learning experience at the end of each chapter. The step-by-step narrative leads students through selecting an idea for a business, social and ethical responsibilities, start-up options for the new business, operating the business, and exiting the business. Economic concepts are integrated throughout the chapters. Two accounting chapters are provided: Business Funding and Financial Management. Case studies of real entrepreneurs provide a link to real world application: Picture Yourself Here, Social Entrepreneurs, Global Entrepreneurs, and the introduction to each chapter." ~ Amazon.
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