Diffusion of innovations / Everett M. Rogers [print]
Material type: TextPublication details: New York : Free Press, (c)2003.Edition: fifth editionDescription: xxi, 551 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780743222099
- HM101.R725.D544 2003
- HM101
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Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HM621.R57 2003 (Browse shelf(Opens below)) | Available | 31923001129507 |
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Elements of diffusion -- History of diffusion research -- Contributions and criticisms of diffusion research -- Generation of innovations -- Innovation-decision process -- Attributes of innovations and their rate of adoption -- Innovativeness and adopter categories -- Diffusion networks -- Change agent -- Innovation in organizations -- Consequences of innovations.
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