One billion customers : lessons from the front lines of doing business in China / James McGregor. [print]

By: Material type: TextTextSeries: A Wall Street journal bookPublication details: New York : Free Press, (c)2006.Description: xix, 312 pages : maps ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • HC427.M478.O543 2006
  • HC427
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
The grand bargain -- Same bed, different dreams -- Eating the Emperor's grain -- Dancing with the dinosaurs -- Caught in the crossfire -- The truth is not absolute -- The best-laid plans -- Managing the future.
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Maps on lining papers.

Includes bibliographies and index.

Introduction : A startup and a turnaround -- The grand bargain -- Same bed, different dreams -- Eating the Emperor's grain -- Dancing with the dinosaurs -- Caught in the crossfire -- The truth is not absolute -- The best-laid plans -- Managing the future.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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