The merchants of cool / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston. [print]

Contributor(s):

Material type: Film

FilmPublisher number: FROL-6909Distributor: Distributed by PBS Home Video, 2001Description: 1 videodisc (approximately 60 min.) : sound, color ; 4 3/4 inContent type:

two-dimensional moving image

Media type:

video

Carrier type:

videodisc

ISBN:

9780793690558

Other title:

Frontline : the merchants of cool

Uniform titles:

Frontline (Television program)

Subject(s):

LOC classification:

HQ799.P348.M473 2001
HQ799

Available additional physical forms:

Production credits:

Editor, Ann Collins.

Subject: "Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated 300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Multi-media (10-day check-out)	G. Allen Fleece Library MULTIMEDIA	Non-fiction	HF5822.M425 2001 (Browse shelf(Opens below))	1		31923001421979

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Previous	HF5415.B448 2005 The big moo: stop trying to be perfect and start being remarkable /	HF5549.L65 2006 How to delegate work and ensure it's done right.	HF5822.C73 2006 Cracking the advertising code /	HF5822.M425 2001 The merchants of cool /	HF5822.W48 1996 Why ads work : the power of self- deception.	HF5822.W5 2002 Why you buy : 21st century advertising /	HF6161.B4I53 2006 In brands we trust /	Next

Originally broadcast as a segment of the television program: Frontline.

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated 300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline.

Editor, Ann Collins.

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