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Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers. [print]

By: Contributor(s): Material type: TextTextPublication details: United States : South-Western/Cengage Learning, (c)2019.Edition: 4e, Precisions Exam editionDescription: ix, 440 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781337904025
Subject(s): LOC classification:
  • GV716.S726.S667 2019
  • GV716
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Putting the customer first -- Sports and entertainment means business -- The wide world of sports and entertainment -- Marketing-information management -- The product is sports and entertainment -- Managing the channels -- The economics of supply and demand -- Sports and entertainment promotion -- Promotional planning -- Selling sports and entertainment -- The marketing game plan -- Sports and entertainment legal issues -- Business ownership and leadership -- Scoring a career.
Subject: Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing.
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Holdings
Item type Current library Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION GV716.K36 2019 (Browse shelf(Opens below)) Available 31923001797444

What is sports and entertainment marketing? -- Putting the customer first -- Sports and entertainment means business -- The wide world of sports and entertainment -- Marketing-information management -- The product is sports and entertainment -- Managing the channels -- The economics of supply and demand -- Sports and entertainment promotion -- Promotional planning -- Selling sports and entertainment -- The marketing game plan -- Sports and entertainment legal issues -- Business ownership and leadership -- Scoring a career.

Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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