The retail value proposition crafting unique experiences at compelling prices / Kyle B. Murray.

By:

Murray, Kyle B. (Kyle Bayne), 1973- [Author]

Material type: Text

TextPublication details: Toronto [Ont. : University of Toronto Press, (c)2013.; (Ottawa, Ontario : Canadian Electronic Library, (c)2013).Description: 1 online resource (xvii, 225 pages) : illustrations, digital fileContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781442696488

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .R483 2013

Online resources:

Click to access digital title | log in using your CIU ID number and my.ciu.edu password

Available additional physical forms:

Contents:

Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415 (Browse shelf(Opens below))	Link to resource	Available		ocn899213243

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Previous	HF5415 What Is Marketing?	HF5415 Marketing Myopia	HF5415 Your ad here the cool sell of guerrilla marketing /	HF5415 The retail value proposition crafting unique experiences at compelling prices /	HF5415 ebook Marketing: conceptos y aplicaciones /Mauricio Ortiz Velásquez (editor).	HF5415.124 Net worth : shaping markets when customers make the rules /	HF5415.1255 True story : how to combine story and action to transform your business /	Next

Includes bibliographies and index.

PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.

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