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Appetite for change : how the counterculture took on the food industry / Warren J. Belasco.

By: Material type: TextTextPublication details: Ithaca : Cornell University Press, (c)2007.Edition: Second updatedition. editionDescription: 1 online resource (xi, 327 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780801471278
Subject(s): Genre/Form: LOC classification:
  • HD9005 .A674 2007
Online resources: Available additional physical forms:
Contents:
An edible dynamic -- Radical consumerism -- Radical therapy : the oppositional identity -- Organic force : an alternative infrastructure -- The orthodox defense : the war of the metaphors -- The mess in Washington -- The press : shifting the center -- Opportunism in the marketplace -- Straddling the contradictions -- A healthy foods portfolio -- Looking backward, and forward.
Review: "In this inquiry, originally published in 1989 and now updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods."--BOOK JACKET.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HD9005 (Browse shelf(Opens below)) Link to resource Available ocn869282564

Includes bibliographies and index.

An edible dynamic -- Radical consumerism -- Radical therapy : the oppositional identity -- Organic force : an alternative infrastructure -- The orthodox defense : the war of the metaphors -- The mess in Washington -- The press : shifting the center -- Opportunism in the marketplace -- Straddling the contradictions -- A healthy foods portfolio -- Looking backward, and forward.

"In this inquiry, originally published in 1989 and now updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods."--BOOK JACKET.

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