MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03558cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1298400961 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726105424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130417s2013 mau o 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021693130 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DLC |
| Modifying agency |
TEFOD |
| -- |
YDXCP |
| -- |
NT |
| -- |
LGG |
| -- |
OCLCF |
| -- |
IDEBK |
| -- |
EBLCP |
| -- |
MHW |
| -- |
MEAUC |
| -- |
P@U |
| -- |
E7B |
| -- |
CDX |
| -- |
AZK |
| -- |
YDX |
| -- |
LOA |
| -- |
COCUF |
| -- |
AGLDB |
| -- |
Z5A |
| -- |
MOR |
| -- |
CCO |
| -- |
PIFAG |
| -- |
ZCU |
| -- |
MERUC |
| -- |
U3W |
| -- |
STF |
| -- |
WRM |
| -- |
MNI |
| -- |
VTS |
| -- |
CEF |
| -- |
NRAMU |
| -- |
NTG |
| -- |
INT |
| -- |
VT2 |
| -- |
WYU |
| -- |
DKC |
| -- |
M8D |
| -- |
SFB |
| -- |
UKAHL |
| -- |
JSTOR |
| -- |
AJS |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781611684780 |
| Qualifying information |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781299794054 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN1584 |
| Item number |
.C935 2013 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaiser, Michael M., |
| Dates associated with a name |
1953- |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The cycle : |
| Remainder of title |
a practical approach to managing arts organizations / |
| Statement of responsibility, etc. |
Michael M. Kaiser with Brett E. Egan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Waltham, Massachusetts : |
| Name of publisher, distributor, etc. |
Brandeis University Press, |
| Date of publication, distribution, etc. |
(c)2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (187 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Programming: It is all about the art -- |
| Title |
Programmatic marketing: putting butts in seats -- |
| -- |
Institutional marketing: image is everything -- |
| -- |
Building the base: it's all in the family -- |
| -- |
Assembling a productive board: the head of the family -- |
| -- |
Generating revenue: earning rent from the cycle -- |
| -- |
Controlling expenses: not glamorous, but essential -- |
| -- |
Implementing the cycle: the cycle worksheet -- |
| -- |
When the cycle breaks -- |
| -- |
The cycle and strategic planning. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the "family" continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal--and remedy--the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe--from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions--will be able to sustain remarkable creativity, pay the bills, and have fun doing so! |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Performing arts |
| General subdivision |
Management. |
| 655 #1 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Egan, Brett E. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=635328&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=635328&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
PN |
| PUBLICATION YEAR |
2013 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
|---|
| -- |
92 |
| -- |
NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |