MARC details
| 000 -LEADER |
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| fixed length control field |
03564cam a2200505 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn815477963 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726105359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040204s2005 ilu ob s001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2019718658 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
NT |
| -- |
JSTOR |
| -- |
P@U |
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OCLCF |
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TEFOD |
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YDXCP |
| -- |
COO |
| -- |
EBLCP |
| -- |
AZK |
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COCUF |
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AGLDB |
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MOR |
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PIFAG |
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MERUC |
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IOG |
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ZCU |
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U3W |
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EZ9 |
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STF |
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WRM |
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VNS |
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VTS |
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NRAMU |
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ICG |
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OTZ |
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VT2 |
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AU@ |
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WYU |
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LVT |
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DKC |
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U3G |
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M8D |
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E7B |
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OCLCO |
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INARC |
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AJS |
| -- |
OCLCA |
| -- |
OCLCO |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBA479803 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
101205575 |
| Source |
DNLM |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
013033010 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780252092794 |
| Qualifying information |
|
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
RM214 |
| Item number |
.M375 2005 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wansink, Brian. |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing nutrition : |
| Remainder of title |
soy, functional foods, biotechnology, and obesity / |
| Statement of responsibility, etc. |
Brian Wansink. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Urbana : |
| Name of publisher, distributor, etc. |
University of Illinois Press, |
| Date of publication, distribution, etc. |
(c)2005. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
The food series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Nutrition knowledge that matters -- |
| Title |
Classified World War II secrets -- |
| -- |
If it sounds good, it tastes good -- |
| -- |
Profiling the perfect consumer -- |
| -- |
Mental maps that lead to consumer insights -- |
| -- |
Targeting nutritional gatekeepers -- |
| -- |
The de-marketing of obesity -- |
| -- |
Why five-a-day programs often fail -- |
| -- |
Winning the biotechnology battle -- |
| -- |
Managing consumer reactions to food crises -- |
| -- |
Leveraging Food and Drug Administration health claims -- |
| -- |
Health claims: when less equals more -- |
| -- |
Introducing unfamiliar foods to unfamiliar lands -- |
| -- |
Global best practices -- |
| -- |
Conclusion: looking backward and speeding forward. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Annotation |
| Expansion of summary note |
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink'sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in diet therapy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Patient education. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Food habits. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Nutrition. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Nutrition. |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer Behavior |
| General subdivision |
economics |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Food Industry |
| General subdivision |
economics |
| 655 #1 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=569926&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=569926&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
RM. |
| PUBLICATION YEAR |
2005 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
|
| -- |
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| -- |
NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
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| -- |
92 |
| -- |
NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |