MARC details
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05018cam a2200421Ii 4500 |
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ocn958651132 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240726105220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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160919s2016 enk ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
NT |
| Language of cataloging |
eng |
| Description conventions |
rda |
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pn |
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NT |
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NT |
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EBLCP |
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IDEBK |
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UAB |
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YDX |
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OCLCF |
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OCLCQ |
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UWO |
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COO |
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OCLCQ |
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ESU |
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LND |
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OCL |
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U3W |
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MERUC |
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SNK |
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DKU |
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AUW |
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IGB |
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D6H |
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CAUOI |
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WRM |
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OCLCQ |
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VTS |
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OCLCQ |
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AGLDB |
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OTZ |
| 066 ## - CHARACTER SETS PRESENT |
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| Alternate G0 or G1 character set |
Zsym |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781786357151 |
| Qualifying information |
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| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30 |
| Item number |
.M363 2016 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 245 10 - TITLE STATEMENT |
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| Title |
The management game of communication /edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Bingley, UK : |
| Name of publisher, distributor, etc. |
Emerald Group Publishing Limited, |
| Date of publication, distribution, etc. |
(c)2016. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xviii, 297 pages). |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Advances in public relations and communication management ; |
| Volume # |
volume 1 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Business knowledge as limited success factor for communication managers : results of a survey in the German-speaking context / |
| Statement of responsibility |
Holger Sievert, Lars Rademacher, Anna Weber -- |
| Title |
Public relations : economics vs. communication science -- |
| -- |
effects of education on the practice in Austrian non-profit organisations / |
| Statement of responsibility |
Astrid Spatzier -- |
| Title |
Communication and management : an obvious relationship? the BA curricula in communication management in Flanders / |
| Statement of responsibility |
Anne-Marie Cotton, Els van Betsbrugge -- |
| Title |
Silo thinking is out, fortress invaded : running a communication program at a business school / |
| Statement of responsibility |
Anne Kankaaranta, Leena Louhiala-Salminen -- |
| Title |
Communication courses in MBA programmes : an analysis of curricula of business schools in the United States and Europe / |
| Statement of responsibility |
Ralf Spiller, Stefan Weinacht, Andreas Kohler -- |
| Title |
Bulwark of the company or advocate of stakeholders? public relations strategies between influencing and consulting / |
| Statement of responsibility |
Olaf Hoffjann, Philine Hachmeister -- |
| Title |
Communicating the leadership status of organisations : a cross-national study in 10 European countries / |
| Statement of responsibility |
Ansgar Zerfass, Markus Wiesenberg -- |
| Title |
Communication professionals and organisational decision-making : a Finnish study of practitioner roles / |
| Statement of responsibility |
Markus Mykkanen -- |
| Title |
Putting communication and soft tools into managerial scoring scope : hurdles and opportunities for combining communication and managerial insights (KPIS) / |
| Statement of responsibility |
Ton Baetens, Jan Maessen -- |
| Title |
Creating shared value through communication : a case study analysis of Barilla / |
| Statement of responsibility |
Emanuele Invernizzi, Stefania Romenti, Grazia Murtarelli -- |
| Title |
Exploring the magic of mentoring : career planning for the public relations profession / |
| Statement of responsibility |
Ralph Tench, Lucy Laville, Juliane Kiesenbauer -- |
| Title |
Change communication : emerging perspectives for organisations and practitioners / |
| Statement of responsibility |
Ivana Crestani -- |
| Title |
Dialogue for strategic decision-making processes : an idea model / |
| Statement of responsibility |
Elena Gutierrez-Garcia, Monica Recalde -- |
| Title |
Corporate communication in SMEs : unveiling an ignored field of practice / |
| Statement of responsibility |
Ansgar Zerfass, Luisa Winkler. |
| 520 0# - SUMMARY, ETC. |
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| Summary, etc. |
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication. |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Communication in management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business communication. |
| 655 #1 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic Books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Simcic Brønn, Peggy, |
| Relator term |
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| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Romenti, Stefania, |
| Relator term |
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| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Zerfass, Ansgar, |
| Relator term |
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| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1353294&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1353294&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
HD. |
| PUBLICATION YEAR |
2016 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
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NFIC |
| Source of classification or shelving scheme |
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| 994 ## - |
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92 |
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NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |