MARC details
| 000 -LEADER |
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06282cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
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on1135662959 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240726105214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200112s2020 maua ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Description conventions |
rda |
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pn |
| Transcribing agency |
YDX |
| Modifying agency |
TEFOD |
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NT |
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OCLCF |
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WAU |
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CHVBK |
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OCLCO |
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RECBK |
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EBLCP |
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VLB |
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K6U |
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UKAHL |
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OCLCQ |
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OCLCO |
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REDDC |
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FTB |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781633697119 |
| Qualifying information |
|
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD45 |
| Item number |
.E974 2020 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Thomke, Stefan H., |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Experimentation works : |
| Remainder of title |
the surprising power of business experiments / |
| Statement of responsibility, etc. |
Stefan H. Thomke. |
| 246 30 - VARYING FORM OF TITLE |
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| Title proper/short title |
Surprising power of business experiments |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Boston, Massachusetts : |
| Name of publisher, distributor, etc. |
Harvard Business Review Press, |
| Date of publication, distribution, etc. |
(c)2020. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xi, 272 pages) : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Preface: a tribute to the scientific method -- |
| Title |
Introduction: the business experimentation imperative -- |
| -- |
Why experimentation works -- |
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What makes a good business experiment? -- |
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How to experiment online -- |
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Can your culture handle large-scale experimentation? -- |
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Inside an experimentation organization -- |
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Becoming an experimentation organization -- |
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Seven myths of business experimentation -- |
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Epilogue: a brief look at the future. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Preface. A tribute to the scientific method: why I wrote the book (and why you should read it). Understanding the power of thinking and acting scientifically. Entering a new age of large-scale business experimentation -- |
| Title |
Introduction. The business experimentation imperative: the need for business experiments to drive innovation and profitable growth. Deploying large-scale experimentation as a business-wide practice. Brief introduction to the book's ideas and frameworks -- |
| -- |
Why experimentation works: the role of business experimentation in innovation. Understanding the power of tools and the experimentation process. Leveraging the operational drivers of high-velocity learning -- |
| -- |
What makes a good business experiment?: the elements of a good business experiment. Seven questions that yield better management decisions. Appreciating the limits of experimentation -- |
| -- |
How to experiment online: the business value of A/B testing. Leveraging the power of incremental innovation for business performance. Learning the best experimentation practices from leading digital companies -- |
| -- |
Can your culture handle large-scale experimentation?: the seven attributes of a true experimentation culture. Diagnosing and addressing cultural obstacles. Adopting a new management model for experimentation organizations -- |
| -- |
Inside an experimentation organization: the operating model of a true experimentation organization. Democratizing testing through process, management, and cultural discipline. Using technology, scale and velocity for competitive advantage -- |
| -- |
Becoming an experimentation organization: the steps to becoming a true experimentation organization. Using the 7S's and ABCDE frameworks to analyze your situation. Deploying experimentation tools most effectively -- |
| -- |
Seven myths of business experimentation: the myths that undermine experimentation and innovation. Realizing that your actions will lead to opposite reactions. Addressing fallacies that slow down progress -- |
| -- |
Epilogue. A brief look at the future: the future of experimentation is already here. Understanding the role of AI. Adding value to automated testing and decision-making. |
| 520 0# - SUMMARY, ETC. |
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| Summary, etc. |
"When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product, service, or business model will fail or succeed--by subjecting it to rigorous experimentation. Think about it. A pharmaceutical company would never introduce a new drug without first conducting a round of experiments based on established scientific protocols. Yet that's essentially what many companies do when they roll out new products and services. As Harvard Business School professor Stefan Thomke shows in this eye-opening and essential book, the "best guess" approach to innovation is changing fast. There are now leading companies that conduct more than ten thousand online controlled experiments annually, engaging millions of users. These organizations have discovered that an "experiment with everything" approach has a big payoff, giving them a considerable competitive advantage. How can you do this at your company? Leaders and managers need to create an "experimentation organization" that masters the science of testing and puts the discipline of experimentation at the center of the innovation process. It used to take companies years to build the infrastructure and develop the expertise to run hundreds of experiments each day. But Thomke shows how, with advances in technology, these capabilities are at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create better customer experiences, and generate huge financial returns. Filled with engaging and instructive stories of leading experimentation organizations, Experimentation Works will be your guidebook to a truly new way of thinking and innovating"-- |
| Assigning source |
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| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business |
| General subdivision |
Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Creative ability in business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Success in business. |
| 655 #1 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic Books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2005330&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2005330&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
HD |
| PUBLICATION YEAR |
2020 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
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NFIC |
| Source of classification or shelving scheme |
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| 994 ## - |
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| -- |
92 |
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NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |