MARC details
| 000 -LEADER |
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| fixed length control field |
06237nam a2200421Ki 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn865508853 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726105206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131217s2010 maua ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
NT |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
NT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781422162330 |
| Qualifying information |
|
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD45 |
| Item number |
.E476 2010 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
NTA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bernoff, Josh. |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Empowered : |
| Remainder of title |
unleash your employees, energize your customers, transform your business / |
| Statement of responsibility, etc. |
Josh Bernoff, Ted Schadler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business Press, |
| Date of publication, distribution, etc. |
(c)2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (viii, 252 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Why your business needs HEROes -- |
| Title |
Employee HEROes and their projects -- |
| -- |
Peer influence analysis -- |
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Delivering groundswell customer service -- |
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Empowering customers with mobile applications -- |
| -- |
Amplifying your fans -- |
| -- |
Do-it-yourself technology fuels the HERO compact -- |
| -- |
Is your company ready for HEROes? -- |
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Leading and managing HEROes -- |
| -- |
Helping HEROes innovate -- |
| -- |
Helping HEROes collaborate -- |
| -- |
Keeping HEROes safe -- |
| -- |
Supporting HEROes with technology innovation -- |
| -- |
Becoming HERO-powered. |
| 520 1# - SUMMARY, ETC. |
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| Summary, etc. |
""Empowered delivers insight into one of the most underused opportunities for major marketerst︣apping the army of employees and brand fans who put personal faces on corporate giants. As in Groundswell, Empowered serves up practical and tactical advice for making it happen, placing it in the all-too-rare category of business books that don't just tell you what to do but also offer a framework for how to do it."A︣bbey Klaassen Executive Editor, Advertising Age" ""When Josh talks, big companies listen. Let Josh and Ted show you what more and more companies are figuring out the hard way: the world has changed, forever."S︣eth Godin Author, Linchpin" ""For years, business books have been telling marketers to empower customers through digital channels. Empowered is even more relevant given today's realities. It gives us the tools to align our marketing strategy with the expectations of our already-empowered customers."G︣eorges-Edouard Dias Senior Vice President, Digital Business, L'Oreal" ""Our personal and business worlds have changeda︣nd Empowered is the blueprint for digital immigrants and natives to successfully participate."S︣tephen Gillett Chief Information Officer, General Manager of Digital Ventures, Starbucks Coffee Company" ""Customers today insist on innovation. Recognizing this reality, organizations in the twenty-first century must engage and energize creative employees to establish sustainable differentiation and drive results. In this timely book, Bernoff and Schadler provide practical thinking based on dozens of case studies and offer insight on how best to unleash the creative forces within your company."-Shaygan Kheradpir Executive Vice President and Chief Information Officer, Verizon" "is your company empowered for success?". |
| 520 8# - SUMMARY, ETC. |
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| Summary, etc. |
"You Know It's Happening within your organization. Your peopleu︣sing low-cost, accessible technologya︣re connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one?" "We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever beforeo︣ften overmatching your team." "In Empowered, Forrester's Josh Bernoffco author of the pioneering book Groundswella︣nd Ted Schadler explain how to transform your company by unleashing the force of HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of twenty-five hundred tweeting employees to reach out to customers online. Or John Stadick, who equipped six hundred sales staffers with iPhones and boosted profits at his construction rental company." "The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role. to both support and secure these business solutions." "Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:" "Statistical analysis of the 16 percent of customers who account for 80 percent of online influence" "The HERO index: a scorecard of the industries and departments with the mosta︣nd the.. fewestH︣EROes". |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The game plan for IT's new role as a key partner in technology empowerment throughout the company" "Dozens of case studies and examples from firms in every industry, from retail to business services" "With an arsenal of valuable new technologies, your employees are already transforming the way you do business. You can lead them or block themi︣t's your choice. Empowered will help you make the right decision."--BOOK JACKET. |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Technological innovations |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business enterprises |
| General subdivision |
Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Customer services |
| General subdivision |
Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Online social networks |
| General subdivision |
Economic aspects. |
| 655 #1 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic Books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Schadler, Ted. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675061&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675061&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
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| VENDOR |
EBSCO |
| Classification part |
HD |
| PUBLICATION YEAR |
2010 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
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| -- |
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NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
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| -- |
02 |
| -- |
NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |