MARC details
000 -LEADER |
fixed length control field |
03127nam a2200373Ki 4500 |
001 - CONTROL NUMBER |
control field |
ocn865508870 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726105204.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131217s2008 mauaf ob 001 0 eng d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
NT |
Language of cataloging |
eng |
Description conventions |
rda |
-- |
pn |
Transcribing agency |
NT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781422147979 |
Qualifying information |
|
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.M375 2008 |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
NTA |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zaltman, Gerald. |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
Marketing metaphoria : |
Remainder of title |
what deep metaphors reveal about the minds of consumers / |
Statement of responsibility, etc. |
Gerald Zaltman, Lindsay H. Zaltman. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
Harvard Business School Press, |
Date of publication, distribution, etc. |
(c)2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xxi, 230 pages, 8 unnumbered pages of color plates) : |
Other physical details |
illustrations. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
data file |
Source |
rda |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographies and index. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
How to think deeply: a brief guide to overcoming your depth deficit -- |
Title |
Foundations of deep metaphors: how managers benefit from discovering consumer similarities -- |
-- |
Balance: how justice, equilibrium, and the interplay of elements affect consumer thinking -- |
-- |
Transformation: how changes in substance and circumstances affect consumer thinking -- |
-- |
Journey: how the meeting of past, present, and future affects consumer thinking -- |
-- |
Container: how inclusion, exclusion, and other boundaries affect consumer thinking -- |
-- |
Connection: how the need to relate to oneself and others affects consumer thinking -- |
-- |
Resource: how acquisitions and their consequences affect consumer thinking -- |
-- |
Control : how the sense of mastery, vulnerability, and well-being affects consumer thinking -- |
-- |
Deep metaphors at work: a strategy for workable wondering. |
520 0# - SUMMARY, ETC. |
Summary, etc. |
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Metaphor. |
655 #1 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic Books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Zaltman, Lindsay H. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674928&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674928&site=eds-live&custid=s3260518</a> |
-- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
DONATED BY: |
|
VENDOR |
EBSCO |
Classification part |
HF. |
PUBLICATION YEAR |
2008 |
LOCATION |
ONLINE |
REQUESTED BY: |
|
-- |
|
-- |
NFIC |
Source of classification or shelving scheme |
|
994 ## - |
-- |
02 |
-- |
NT |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |