MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02405cam a2200373Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1225885758 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726105148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201207s2021 mdu ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDX |
| Modifying agency |
OCLCO |
| -- |
EBLCP |
| -- |
NT |
| -- |
OCLCO |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781421440354 |
| Qualifying information |
|
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
LB2342 |
| Item number |
.H698 2021 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Flannery, Teresa M., |
| Dates associated with a name |
1961- |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to market a university : |
| Remainder of title |
building value in a competitive environment / |
| Statement of responsibility, etc. |
Teresa M. Flannery. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Higher Ed leadership essentials |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"-- |
| Assigning source |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Intro -- |
| Title |
Contents -- |
| -- |
Preface -- |
| -- |
Acknowledgments -- |
| -- |
Introduction. Why Marketing? -- |
| -- |
1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- |
| -- |
2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- |
| -- |
3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- |
| -- |
4. What's the Big Idea? Developing Brand Strategy and Expression -- |
| -- |
5. Integration of the Brand across the Institution -- |
| -- |
6. Digital U: Marketing Higher Education in a Digital World -- |
| -- |
7. Measuring Results and Progress |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
8. Marketing Investment and Return on Investment -- |
| Title |
9. The Future of Higher Education Marketing -- |
| -- |
Notes -- |
| -- |
Index -- |
| -- |
A -- |
| -- |
B -- |
| -- |
C -- |
| -- |
D -- |
| -- |
E -- |
| -- |
F -- |
| -- |
G -- |
| -- |
I -- |
| -- |
K -- |
| -- |
L -- |
| -- |
M -- |
| -- |
N -- |
| -- |
O -- |
| -- |
P -- |
| -- |
Q -- |
| -- |
R -- |
| -- |
S -- |
| -- |
T -- |
| -- |
U -- |
| -- |
V -- |
| -- |
W -- |
| -- |
Y |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Education, Higher |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Universities and colleges |
| General subdivision |
Administration. |
| 655 #1 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2623223&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2623223&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
LB. |
| PUBLICATION YEAR |
2021 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
|---|
| -- |
92 |
| -- |
NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |