MARC details
| 000 -LEADER |
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| fixed length control field |
03944cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1124761573 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726105135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
191022s2019 nbu ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2019015631 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
NT |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
NT |
| Modifying agency |
OCLCO |
| -- |
P@U |
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JSTOR |
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YDX |
| -- |
OCL |
| -- |
K6U |
| -- |
UKAHL |
| -- |
MM9 |
| -- |
UX1 |
| -- |
OCLCQ |
| -- |
VT2 |
| -- |
DKU |
| -- |
OCLCO |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781496217486 |
| Qualifying information |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781496217509 |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
nwjm--- |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
F1887 |
| Item number |
.B736 2019 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 245 10 - TITLE STATEMENT |
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| Title |
Brand Jamaica : |
| Remainder of title |
reimagining a national image and identity / |
| Statement of responsibility, etc. |
edited by Hume Johnson, Kamille Gentles-Peart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Lincoln : |
| Name of publisher, distributor, etc. |
University of Nebraska Press, |
| Date of publication, distribution, etc. |
(c)2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 520 0# - SUMMARY, ETC. |
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| Summary, etc. |
"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.<BR /><BR />"-- |
| Assigning source |
|
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Rand Jamaica is an empirical look at Jamaica's postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it"-- |
| Assigning source |
|
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Between fame and infamy: the dialectic tension in Jamaica's nation brand / |
| Statement of responsibility |
Hume Johnson -- |
| Title |
The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / |
| Statement of responsibility |
Nickesia Gordon -- |
| Title |
Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / |
| Statement of responsibility |
Kamille Gentles-Peart -- |
| Title |
Brand Jamaica and the economic cost of homophobia: initiating a conversation / |
| Statement of responsibility |
Anna Perkins -- |
| Title |
An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / |
| Statement of responsibility |
Laetitia Saint Loubert -- |
| Title |
Brand Kingston: re-imagining Jamaica's capital city / |
| Statement of responsibility |
Hume Johnson -- |
| Title |
Hold on to what you got: intellectual property and Jamaican symbols and culture / |
| Statement of responsibility |
Steffen Mussche-Johansen and Hume Johnson -- |
| Title |
Final thoughts / |
| Statement of responsibility |
Hume Johnson and Kamille Gentles-Peart. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Group identity |
| Geographic subdivision |
Jamaica. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
National characteristics, Jamaican. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Jamaicans. |
| 655 #1 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic Books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Johnson, Hume N., |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Gentles-Peart, Kamille, |
| Relator term |
|
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2276604&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2276604&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
F |
| PUBLICATION YEAR |
2019 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
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| -- |
92 |
| -- |
NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |