MARC details
| 000 -LEADER |
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05251cam a2200421Ki 4500 |
| 001 - CONTROL NUMBER |
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ocn930451401 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151125s2014 ii o 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Description conventions |
rda |
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pn |
| Transcribing agency |
YDXCP |
| Modifying agency |
EBLCP |
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OCLCQ |
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Z5A |
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YDX |
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OCLCF |
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OCLCQ |
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LOA |
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OCLCO |
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NT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788122437294 |
| Qualifying information |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
812243729X |
| Qualifying information |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788122442045 |
| Qualifying information |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
8122442048 |
| Qualifying information |
|
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF1416 |
| Item number |
.T736 2014 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Das, Biswajit, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Transnational marketing strategy /Biswajit Das, Ipseeta Satpathy, Sanjay Sharan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
New Age Management, an imprint of New Age International (P) Limited, Publishers, |
| Date of publication, distribution, etc. |
(c)2014. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Cover -- |
| Title |
Preface -- |
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Acknowledgements -- |
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Contents -- |
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Chapter 1: Transnational Marketing Strategy -- |
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Learning Objectives -- |
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Prelude -- |
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Management Orientation and Beliefs -- |
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Summary of the Four Orientations -- |
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Driving and Restraining Forces AffectingTransnational Integration and Marketing -- |
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Driving Forces of Transnationalization -- |
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Trends of Changes in the World Economy -- |
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Leveraging Mechanism of TransnationalCompanies -- |
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What are Transnational/Global Corporations? -- |
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Restraining Forces -- |
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Summary -- |
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Case Study -- |
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Questions for Discussion -- |
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Chapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management -- |
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Learning Objectives -- |
| -- |
Transnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) -- |
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Marketing Management and Strategic Marketing -- |
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Strategic Market Plan and Marketing Plan -- |
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Marketing Strategy -- |
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Transnational Marketing -- |
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Conclusive Ideas -- |
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Summary -- |
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Questions for discussion -- |
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Chapter 3: Mapping and MobilizingTransnational Market -- |
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Learning Objectives -- |
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Introduction -- |
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Measuring Transnational Market Potential -- |
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Transnational Product-Market Strategy: The Process -- |
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Market Boundaries-the Definition -- |
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Transnational Distribution Channels -- |
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Conclusion -- |
| -- |
Summary -- |
| -- |
Questions for discussion -- |
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Chapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing -- |
| -- |
Learning Objectives -- |
| -- |
Strategic Thrusts in Transnational Marketing: Facets -- |
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Transnational Strategic Thrust Areas: An Approach -- |
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Defending Relative Market Position -- |
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Governmental Barriers and Constrains on Transnational Growth -- |
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Rating the Marketing Efectiveness of Transnational Companies -- |
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Summary -- |
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Questions for Discussion -- |
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Chapter 5: Maxi-transnational Marketing(MTM): A Model Approach -- |
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Learning objectives -- |
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Maxi-Transnational Marketing (MTM) -- |
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Summary -- |
| -- |
Questions for Discussion. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access -- |
| Title |
Learning objective -- |
| -- |
Maximized Accountability -- |
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Maximized Awareness -- |
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Conclusion -- |
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Summary -- |
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Questions for Discusion -- |
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Chapter 7: Planning for Transnational Marketing -- |
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Learning Objectives -- |
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Introduction: The Approach -- |
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Political Risk -- |
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Guidelines for a Transnational Investment Strategy -- |
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Policies for Product Development and Diversification -- |
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Conclusion -- |
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Summary -- |
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Questions for Discussions -- |
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Chapter 8: Integrated Market Planning and Analysis -- |
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Learning Objectives -- |
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Exports Marketing -- |
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The Sale of Knowledge -- |
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Planning for Foreign Investment -- |
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Pattern of Most Joint Ventures -- |
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The Strategic Subsidiary and the Regional Centre -- |
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Conclusion -- |
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Organizational Planning for the Transnational Company -- |
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Future Directions -- |
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Summary -- |
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Question for Discussion -- |
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Chapter 9: Winning Transnational Marketing-A Survey Approach -- |
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Learning Objectives -- |
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How to Keep on Winning in Marketing -- |
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Attitude Towards Winning in Transnational Marketing -- |
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Control -- |
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Market Orientation -- |
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Innovation -- |
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Directed R&D -- |
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The Role of the Chief Executive -- |
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Points to Watch -- |
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Summary -- |
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QUestions for Discussion -- |
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Chapter 10: Some Do's and Don'ts in Transnational Marketing -- |
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Learning Objectives -- |
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Some Do's -- |
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Some Don'ts -- |
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Summary -- |
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Questions for Discussion -- |
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Additional Questions -- |
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Index. |
| 520 0# - SUMMARY, ETC. |
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| Summary, etc. |
This unique book is creatively designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places. It essentially discerns the disparity between transnational market and domestic market; in the spectacle of business formulations. |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Export marketing. |
| 655 #1 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic Books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Satpathy, Ipseeta, |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Sharan, Sanjay, |
| Relator term |
|
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password. |
| Uniform Resource Identifier |
<a href="httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2706820&site=eds-live&custid=s3260518">httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2706820&site=eds-live&custid=s3260518</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
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| VENDOR |
EBSCO |
| Classification part |
HF |
| PUBLICATION YEAR |
2014 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
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NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
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92 |
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NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |