MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04143cam a2200397Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1085205481 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726104806.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190209s2019 xx o 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EBLCP |
| Language of cataloging |
eng |
| Description conventions |
pn |
| -- |
rda |
| Transcribing agency |
EBLCP |
| Modifying agency |
EQF |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
YDX |
| -- |
OCLCQ |
| -- |
NT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781773617886 |
| Qualifying information |
|
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
S571 |
| Item number |
.A375 2019 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wafullah, Nekesah T. |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Agricultural Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Ashland : |
| Name of publisher, distributor, etc. |
Delve Publishing, |
| Date of publication, distribution, etc. |
(c)2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (278 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Cover; Half Title Page; Title Page; Copyright Page; About the Author; Table of Contents; List of Figures; List of Tables; Preface; Summary; Chapter 1 Introduction to Agricultural Marketing; 1.1. Introduction; 1.2. The Agri-Business Firm in its Marketing Environment; 1.3. Application of Marketing in Agriculture; 1.4. Marketing Mix and its Components; 1.5. Strategic Marketing in the Field of Agriculture; 1.6. Agricultural Advertising; 1.7. Challenges in Agricultural Marketing in Developing Countries; 1.8. Measure to Improve the Agricultural Marketing |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1.9. Case Study: Agricultural Marketing in India-Value Creation ApproachReferences; Chapter 2 Modern Marketing Methods and Dimensions of Agricultural Market; 2.1. Introduction; 2.2. Developing the Competitive Advantage; 2.3. Contemporary Channels of Marketing; 2.4. Modernization of Retail Outlets; 2.5. Historical Change In Agriculture; 2.6. Technological Changes In Agriculture; 2.7. Conclusion; 2.8. Case Study; References; Chapter 3 Alternate Agricultural Models; 3.1. Introduction: Agricultural Model; 3.2. Agricultural System Models; 3.3. Objectives For Developing Models |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
3.4. Modeling of An Agricultural Systems: Methods3.5. Acceleration of Technological Innovation With Computational Agricultural Science: Nextgen Vision; 3.6. Alternate Marketing Systems; 3.7. Beyond Food Security; 3.8. A Feminist Perspective; 3.9. Via Campesina; 3.10. A Viable Option; 3.11. The Agricultural Model; 3.12. Benefits to Growers And Agri-Businesses From Agricultural Modeling; References; Chapter 4 Approaches to the Study of Agricultural Marketing; 4.1. Introduction; 4.2. Problems In Agricultural Marketing; 4.3. Some Other Specific Problem In Agricultural Marketing |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
4.4. Problems Faced By Farmers4.5. Barriers In Marketing Process; 4.6. Approaches To Study Marketing; 4.7. Approaches To Study Agricultural Marketing; 4.8. Conclusion; 4.9. Case Study; References; Chapter 5 Packaging, Storage, and Transportation of Agro Materials; 5.1. Introduction; 5.2. Necessity of Packaging; 5.3. Packaging Systems; 5.4. Functions of Food Packaging; 5.5. Damage Suffered by Packaged Product; 5.6. Dos And Don'ts in Storage of High-Quality Agricultural Produce; 5.7. Factors Affecting Storage Life; 5.8. Grain Drying; 5.9. Types of Storage |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
5.10. Importance of Freezing in Food Protection5.11. The Need For Freezing and Frozen Storage; 5.12. Losses During Transportation; 5.13. Handling and Storage Practices; 5.14. Guidelines For The Construction and Design of Storage And Food Processing Area; 5.15. Waste Management In Storage; 5.16. Conclusion; 5.17. Case Study; References; Chapter 6 Controlling and Management of Agricultural Marketing; 6.1. Introduction; 6.2. The Importance of Agricultural and Food Marketing to Developing Countries; 6.3. Agricultural Marketing; 6.4. The Importance of Farm Inputs |
| 500 ## - GENERAL NOTE |
|---|
| General note |
6.5. New Role of Agricultural Marketing |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Farm produce |
| General subdivision |
Marketing. |
| 655 #1 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password. |
| Uniform Resource Identifier |
<a href="httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2013991&site=eds-live&custid=s3260518">httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2013991&site=eds-live&custid=s3260518</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
S |
| PUBLICATION YEAR |
2019 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
|---|
| -- |
92 |
| -- |
NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |