MARC details
000 -LEADER |
fixed length control field |
02059cam a2200373Mi 4500 |
001 - CONTROL NUMBER |
control field |
ocn992073866 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726104749.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150910s2014 ck a ob 000 0 spa d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PIFSG |
Language of cataloging |
eng |
Description conventions |
rda |
-- |
pn |
Transcribing agency |
PIFSG |
Modifying agency |
OCLCO |
-- |
OCLCF |
-- |
OCLCQ |
-- |
DGITA |
-- |
NT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9587414942 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9587414950 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 ebook |
Item number |
.M375 2014 |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
MAIN |
245 10 - TITLE STATEMENT |
Title |
Marketing: conceptos y aplicaciones /Mauricio Ortiz Velásquez (editor). |
250 ## - EDITION STATEMENT |
Edition statement |
Primera edition.ición. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Barranquilla, Colombia : |
Name of publisher, distributor, etc. |
Editorial Universidad del Norte ; |
Date of publication, distribution, etc. |
(c)2014. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Bogotá : |
Name of publisher, distributor, etc. |
Ediciones de la U, |
Date of publication, distribution, etc. |
(c)2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (194 pages) : |
Other physical details |
illustrations |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
data file |
Source |
rda |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographies and index. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
Prefacio -- |
Title |
Marketing: Una visión general y su proceso. Casos: PrezzoBasso y Hoteles Home City / |
Statement of responsibility |
Harold Silva Guerra -- |
Title |
Ambiente de marketing. Caso: Apolo Impresores Ltda / |
Statement of responsibility |
Jaime González Ortiz -- |
Title |
Sistemas de información de Marketing. Caso: Carnes Frías La Caribeña / |
Statement of responsibility |
Domingo Martínez Díaz -- |
Title |
Comportamiento del consumidor. Caso: Aerolíneas Colombianas / |
Statement of responsibility |
Mario Giraldo Oliveros -- |
Title |
Harold Silva Guerra -- |
-- |
Segmentación, mercado meta y posicionamiento. Caso: Pet Dreams / |
Statement of responsibility |
David Juliao Esparragoza -- |
Title |
Planeación estratégica de marketing. Caso: Dulces y Maní Ricos S.A.S. / |
Statement of responsibility |
Mauricio Ortiz Velásquez -- |
Title |
Referencias -- |
-- |
Glosario. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
655 #1 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic Books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ortiz Velásquez, Mauricio, |
Relator term |
|
856 40 - ELECTRONIC LOCATION AND ACCESS |
-- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password. |
Uniform Resource Identifier |
<a href="httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1531653&site=eds-live&custid=s3260518">httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1531653&site=eds-live&custid=s3260518</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
DONATED BY: |
|
VENDOR |
EBSCO |
Classification part |
HF ebook |
PUBLICATION YEAR |
2014 |
LOCATION |
ONLINE |
REQUESTED BY: |
|
-- |
|
-- |
NFIC |
Source of classification or shelving scheme |
|
994 ## - |
-- |
92 |
-- |
NT |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |