MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03715cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn496956052 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726083530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100723s2011 nyuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010030951 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015605380 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780078112065 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)496956052 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
CDX |
| -- |
ZAD |
| -- |
UKMGB |
| -- |
OKN |
| -- |
OCLCF |
| -- |
SBI |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.R915.K475 2011 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
the core / |
| Statement of responsibility, etc. |
Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| Medium |
[print] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
forth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
(c)2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlix, 500 pages : |
| Other physical details |
color illustrations, color maps ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 1: Initiating the marketing process -- |
| Title |
1. Creating customer relationships and value through marketing -- |
| -- |
2. Developing successful marketing and organizational strategies -- |
| -- |
3. Scanning the marketing environment -- |
| -- |
4. Ethical and social responsibility in marketing -- |
| -- |
PennsylvaniaRT 2: Understanding buyers and markets -- |
| -- |
5. Understanding consumer behavior -- |
| -- |
6. Understanding organizations as customers -- |
| -- |
7. Understanding and reaching global consumers and markets -- |
| -- |
PennsylvaniaRT 3: Targeting marketing opportunities -- |
| -- |
8. Marketing research: From customer insights to actions -- |
| -- |
9. Market segmentation, targeting, and positioning -- |
| -- |
PennsylvaniaRT 4: Satisfying marketing opportunities -- |
| -- |
10. Developing new products and services -- |
| -- |
11. Managing successful products, services, and brands -- |
| -- |
12. Pricing products and services -- |
| -- |
13. Managing marketing channels and supply chains -- |
| -- |
14. Retailing and wholesaling -- |
| -- |
15. Integrated marketing communications and direct marketing -- |
| -- |
16. Advertising, sales promotion, and public relations -- |
| -- |
17. Personal selling and sales management -- |
| -- |
18. Implementing interactive and multichannel marketing. |
| 520 2# - SUMMARY, ETC. |
|---|
| Summary, etc. |
New coverage of customer relationships, customer values, and social entrepreneurship. New coverage and examples of organizational strategies. Introduction of the GPS revolution and new trends in marketing. Integration of "triple bottom line", "Greenwashing", and new examples of ethics and social responsibility in marketing. New examples of consumer behavior concepts. Updated coverage of sustainable procurement. New emphasis on growth in emerging economies. New coverage of neuromarketing, buy-ology, and measuring social networks. Updated coverage of Zappos and Wendy's segmentation examples, and expanded discussion of perceptual maps. Introduction of open innovation, crowdsourcing, and industrial design. Updated product management and branding examples. New price examples. Channel management and supply chain updates. Introduction of cyber monday and other retailing trends. Introduction of the "Age of engage" in integrated marketing. New advertising and sales promotion examples and content. Updated description of salesperson qualifications. New and updated examples of interactive marketing. New and updated career information. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Steven William. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rudelius, William. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b17103617 |
| b |
03-24-15 |
| c |
03-24-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2011 |
| VENDOR |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
| COST |
0.00 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
cim |
| Operator's initials, OID (RLIN) |
03-24-15 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
31923001867858 |
| j |
2 |
| l |
cimc |
| n |
DN |
| o |
- |
| p |
0.00 |
| q |
- |
| r |
- |
| s |
- -- |
| t |
61 |
| u |
1 |
| v |
0 |
| w |
1 |
| x |
0 |
| y |
.i20182594 |
| z |
03-24-15 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |