MARC details
000 -LEADER |
fixed length control field |
03103nam a2200493 i 4500 |
001 - CONTROL NUMBER |
control field |
BEPB0000693 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BEP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726104653.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
171226s2018 nyu foab 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781947843042 |
Qualifying information |
|
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaBNVSL |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
CaBNVSL |
Modifying agency |
CaBNVSL |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.W675 2018 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Asensio, Alfonso, |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
World wide data : |
Remainder of title |
the future of digital marketing, e-commerce, and big data / |
Statement of responsibility, etc. |
Alfonso Asensio. |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
Name of publisher, distributor, etc. |
Business Expert Press, |
Date of publication, distribution, etc. |
(c)2018. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (74 pages) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
data file |
Source |
rda |
490 1# - SERIES STATEMENT |
Series statement |
Big data and business analytics collection, |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographies and index. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. Introduction: a complex world -- |
Title |
2. The digital marketing ecosystem -- |
-- |
3. The role of data -- |
-- |
4. Creating a data strategy -- |
-- |
5. Some thoughts on privacy -- |
-- |
Conclusion -- |
-- |
Glossary -- |
-- |
About the author -- |
-- |
Index. |
520 3# - SUMMARY, ETC. |
Summary, etc. |
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-bred competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
|
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements: Adobe Acrobat reader. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Title from PDF title page (viewed on December 26, 2017). |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Electronic commerce. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Big data. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
advertising |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
big data |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
data |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
data-driven marketing |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
digital marketing |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
e-commerce |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
online marketing |
655 #0 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000693.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000693.html</a> |
-- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
|
DONATED BY: |
|
VENDOR |
Business Expert Press |
Classification part |
HF5415.1265 |
PUBLICATION YEAR |
(c)2018 |
LOCATION |
|
REQUESTED BY: |
|
-- |
|
-- |
NFIC |
-- |
Cynthia Snell |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |