MARC details
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05154nam a2200733 i 4500 |
| 001 - CONTROL NUMBER |
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10528318 |
| 003 - CONTROL NUMBER IDENTIFIER |
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CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20241023114824.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120125s2012 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606492307 |
| Qualifying information |
|
| 024 7# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
10.4128/9781606492307 |
| Source of number or code |
doi |
| 028 53 - PUBLISHER OR DISTRIBUTOR NUMBER |
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| Publisher or distributor number |
2 |
| Source |
BEP |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)774870126 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaBNVSL)swl00400447 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF1417.5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Borgeon, Michel, |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
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| Title |
Trade promotion strategies best practices / |
| Statement of responsibility, etc. |
Michel Borgeon and Claude Cellich. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2012] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
�2012 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 electronic text (xii, 210 pages) : |
| Other physical details |
digital file. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
International business collection, |
| ISBN |
1948-2760 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
List of abbreviations -- |
| Title |
Preface -- |
| -- |
Introduction -- |
| -- |
Part I. Trade promotion principles and review of key strategic functions -- |
| -- |
1. Why develop trade promotion strategies, and who is concerned? -- |
| -- |
2. Defining trade promotion and strategic goals -- |
| -- |
3. Setting up the process of trade promotion strategy: export development and export promotion -- |
| -- |
4. Competitiveness issues are defined at the national level -- |
| -- |
5. The competitiveness scheme in the context of trade promotion strategies -- |
| -- |
6. Key components for successful promotion activities -- |
| -- |
7. Trade promotion and budget allocation -- |
| -- |
8. The exporter profile: making exporting a core business -- |
| -- |
9. Trade representation abroad: a key component of trade promotion strategy -- |
| -- |
10. Evaluation practices -- |
| -- |
Conclusion. The future of trade promotion -- |
| -- |
Part II. Best practices: tools, functional cases, and sectoral cases -- |
| -- |
Case 1. Identifying and finding markets for trade promotion: websites and trade statistics/market analysis tools -- |
| -- |
Case 2. Market analysis tools in the context of Mexican foreign trade -- |
| -- |
Case 3. Functional analysis: the United Kingdom Trade and Investment Board (UKTI) and client satisfaction -- |
| -- |
Case 4. Fair trade: reversing the trends through trademarks, labeling, and alternative channels -- |
| -- |
Part III. National trade promotion cases -- |
| -- |
Case 5. Australia: the Australian trade promotion environment -- |
| -- |
Case 6. Canada: an integrated and decentralized range of trade promotion services and tools -- |
| -- |
Case 7. Mauritius: a success story -- |
| -- |
Case 8. Taiwan: integrating a multipurpose infrastructure and focusing on trading services -- |
| -- |
Case 9. United States: trade promotion policy -- |
| -- |
Appendix. International trade organizations and national trade promotion organizations on the web -- |
| -- |
Notes -- |
| -- |
References -- |
| -- |
Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Globalization has revolutionized how trade is conducted. New opportunities have been created, coupled with higher risks and increased competition. Firms involved in international trade have had to adapt to a rapidly changing global environment to remain competitive. To assist export-oriented enterprises, particularly small and medium ones, national trade promotion organizations have developed innovative strategies and incentives. Strategic considerations in trade promotion are examined in part I, while the national trade promotion initiatives considered most effective have been selected and presented as cases in parts II and III. Throughout the book, readers are provided with the best available practices and explanations of how a select group of trade promotion organizations have become relevant partners to their export-oriented enterprises. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF t.p. (viewed on January 25, 2012). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Foreign trade promotion. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Clients' satisfaction survey |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
competitiveness |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
exporter profile |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
export strategies |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
evaluation tools |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
fair trade |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
market analysis |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
online assistance |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
trade promotion budget |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
trade maps |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
trade promotion organisations |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
trade promotion strategies |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
trade representation |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Australia |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Canada |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Mauritius |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Taiwan |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
United States |
| 655 #0 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
[genre] |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cellich, Claude. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781606492291 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
International business collection. |
| International Standard Serial Number |
1948-2760 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000087.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000087.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP10528318 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |