MARC details
| 000 -LEADER |
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| fixed length control field |
04376nam a2200529 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
11011868 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241023114838.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150131s2015 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631570025 |
| Qualifying information |
|
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)902646238 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaBNVSL)swl00404654 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
ML3790 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allan, David., |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
|---|
| Title |
This note's for you : |
| Remainder of title |
popular music + advertising = marketing excellence / |
| Statement of responsibility, etc. |
David Allan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[(c)2015.] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xii, 184 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Digital and social media marketing and advertising collection, |
| ISBN |
2333-8830 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Opening act: the brands -- |
| Title |
Synchronization and transcription licenses -- |
| -- |
1. "Teach the World to Sing" - Coca Cola (1971) -- |
| -- |
2. New Generation - Michael Jackson and Pepsi (1983) -- |
| -- |
3. Grapevine - Motown and the California Raisins (1986) -- |
| -- |
4. "Revolution" - The Beatles and Nike (1987) -- |
| -- |
5. "Be My Baby" - The Ronettes and Levi's (1989) -- |
| -- |
6. "Like A Rock" - Bob Seger and Chevy (1991) -- |
| -- |
7. "Start Me Up" - The Rolling Stones and Microsoft (1995) -- |
| -- |
8. "Desert Rose" - Sting and Jaguar (1999) -- |
| -- |
9. "Pink Moon" - Drake and VW (1999) -- |
| -- |
10. "Find My Baby" - Moby and American Express (2000) -- |
| -- |
11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) -- |
| -- |
12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) -- |
| -- |
13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) -- |
| -- |
14. The Silhouettes - Various Artists and Apple (2003) -- |
| -- |
15. Angels - Bob Dylan and Victoria's Secret (2004) -- |
| -- |
16. "Love Train" - O'Jays and Coors Light (2005) -- |
| -- |
17. "Back in Black" - AC/DC and The Gap (2006) -- |
| -- |
18. "The Hamsters" - Various Artists and Kia (2008) -- |
| -- |
19. "Lose Yourself" - Eminem and Chrysler (2011) -- |
| -- |
20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- |
| -- |
Encore: The Bands -- |
| -- |
Notes -- |
| -- |
References -- |
| -- |
Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
From Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself " campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. Everything from Bob Seger's "Like A Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on January 31, 2015). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Music in advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Singing commercials. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
advertising |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
commercials |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
popular music |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
[genre] |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781631570018 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Digital and social media marketing and advertising collection. |
| International Standard Serial Number |
2333-8830 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000359.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000359.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP11011868 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |