MARC details
| 000 -LEADER |
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| fixed length control field |
04972nam a2200769 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781637421246 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190417s2021 nyua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781637421246 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.S736 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McGurk, Brian, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Stand out!! : |
| Remainder of title |
the secrets of branding for a new generation / |
| Statement of responsibility, etc. |
Brian McGurk. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xiii, 146 pages) : |
| Other physical details |
illustrations (some color) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Digital and social media marketing and advertising collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1. Generation B: generation brand. Gen B and the rise of the brand generation. Generation X ; Generation Y ; Generation Z ; Introducing generation B ; From mobile phone to smartphone: an icon of the gen B era -- |
| Title |
Chapter 2. Secrets and lessons from the leading edge. The secrets and lessons of successful branding. Understanding branding ; Planning branding ; Creating branding ; Briefing branding ; Implementing branding ; Internalizing branding -- |
| -- |
Chapter 3 What's it worth? Valuing your brand. Why and how to value a brand. The cost approach ; The market approach ; The income approach ; Consumer-based approaches ; Financial-based approaches ; Formulary approaches ; Composite approaches -- |
| -- |
Chapter 4. Been there, done that, what next? Brand stewardship Is for the long-haul not the short-play -- |
| -- |
Chapter 5. The 9:6:3 guide to brand growth. The principles, truths, and challenges of brand leadership. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Drawing on three decades of professional experience, this book brings the reader down less traveled paths in the world of branding, challenging current paradigms, uncovering the secrets of brand success, and introducing Generation B-- the true millennials who are today's generation of brand natives. In addition, among its key areas of focus, Stand Out!! reviews the roots of financial brand valuation, explains its rationale, and explores the conditions for brand value growth, introducing the reader to a range of popular valuation methods and broader measurement approaches. The specific forces challenging brand strategy planning today are discussed inthe context of a new world order of diversifying social media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths, and challenges that influence brand growth and represent governing guidelines for the journey to brand success. This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences, and pull-out quotes, as well as a helpful word wizard glossary at the end of each chapter explaining business terms and expressions used. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Description based on PDF viewed 10/27/2021. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ideals (Psychology) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market share. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Branding. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand valuation. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand strategy. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Millennials. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Gen Z. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Employer branding. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand identity. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand culture. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Social media. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Digital marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand communication. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Living the brand. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand development. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand equity. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand values. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Creativity. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Design. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand experience. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand image. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand implementation. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand leadership. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand performance. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand planning. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand principles. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand proposition. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
iPhone. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Qualitative research. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Talent retention. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001158.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001158.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HF5415.1255 |
| PUBLICATION YEAR |
(c)2021 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |