MARC details
| 000 -LEADER |
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| fixed length control field |
03383nam a2200565 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
11007936 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150126s2015 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606496657 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD59 |
| Item number |
.P835 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pritchard, Robert D., |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The public relations firm /Bob "Pritch" Pritchard, Stacey Smith. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xii, 111 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Public relations collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I. The business -- |
| Title |
1. Why hire a public relations firm? -- |
| -- |
2. Types of firms -- |
| -- |
3. Hiring a firm -- |
| -- |
4. Defining the work -- |
| -- |
5. How firms bill -- |
| -- |
Part II. The working relationship between client and firm -- |
| -- |
6. The client-firm relationship -- |
| -- |
7. Progress reports -- |
| -- |
8. Research and execution -- |
| -- |
9. Evaluation -- |
| -- |
Part III. Meeting expectations: measurement and evaluation -- |
| -- |
10. Meeting client expectations -- |
| -- |
11. Wrapping up -- |
| -- |
Index. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on January 26, 2015). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations firms. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
PR firms |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
PR agencies |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Hiring a PR firm (agency) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
How to Hire a Public Relations (PR) firm (agency) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Hiring a PR (public relations) firm (agency) (company) (person) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
How PR firm's bill |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Evaluating a PR firm (agency) (plan) (campaign) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
PR firm billing rates |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
PR firm (agency) contracts |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
PR practitioner roles |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Responsibilities |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Public relations evaluation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Client- Firm relationship |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Public relations research |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Public relations execution |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Stacey |
| Titles and other words associated with a name |
(Public relations consultant), |
| Relator term |
|
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000351.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000351.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HD59 |
| PUBLICATION YEAR |
(c)2015 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |