MARC details
| 000 -LEADER |
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| fixed length control field |
03816nam a2200517 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
11333368 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170202s2017 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631576072 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD9993 |
| Item number |
.P764 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Byrne, Christopher, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
A profile of the United States toy industry : |
| Remainder of title |
serious fun / |
| Statement of responsibility, etc. |
Christopher Byrne. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiv, 154 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Industry profiles collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. A brief history of the U.S. toy industry -- |
| Title |
2. The toy industry by size and category -- |
| -- |
3. Product still rules -- |
| -- |
4. Buying and selling -- |
| -- |
5. Creating desire: licensing, advertising, and marketing -- |
| -- |
6. The money game: the financial realities of the toy industry -- |
| -- |
7. So you still want to play? -- |
| -- |
Epilogue: play it forward: forecasting the future -- |
| -- |
Bibliography -- |
| -- |
Index. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 percent of products new each year. Today, it is a mix of approximately 600 publicly and privately held companies. Currently about 22 billion per year at wholesale for traditional toys, the size of the United States toy industry has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book will provide a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF title page (viewed on February 2, 2017). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Toy industry |
| Geographic subdivision |
United States. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
retailing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
research |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
preschool |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Mattel |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
merchandising |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
manufacturing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
industry |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Hasbro |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
dolls |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Toy: consumption, design, development |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
games |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000574.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000574.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HD9993.T693U5 |
| PUBLICATION YEAR |
(c)2017 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |