MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04765nam a2200709 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9781637421086 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241023114933.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190417s2021 nyu fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781637421086 |
| Qualifying information |
|
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1261284524 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaBNVSL)slc00001667 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Narayan, Rajan, |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Multiply your business value through brand & AI / |
| Statement of responsibility, etc. |
by Rajan Narayan. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Multiply your business value through brand and AI |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Multiply your business value through brand & artificial intelligence |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Multiply your business value through brand and artificial intelligence |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[(c)2021.] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (183 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing collection, |
| ISBN |
2169-3986 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. Current situation -- |
| Title |
Chapter 2. Brand, a guarantee of value -- |
| -- |
Chapter 3. An introduction to AI -- |
| -- |
Chapter 4. The caveats of using AI -- |
| -- |
Chapter 5. Using AI to identify and get insights about customers -- |
| -- |
Chapter 6. AI and brand development -- |
| -- |
Chapter 7. AI and creativity -- |
| -- |
Chapter 8. AI in customer engagement -- |
| -- |
Chapter 9. Improving the customer's brand experience using AI -- |
| -- |
Chapter 10. The balance sheet -- |
| -- |
Chapter 11. The future landscape -- |
| -- |
Chapter 12. Starting the process. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Building brands and creating brand value is believed to be long term, esoteric, hard to put a value to and mostly, driven by creativity. The field has lost ground in this current age of venture capital valuations, where customer acquisition and gross value added (GVA) have been given priority by valuators. Unfortunately, this is detrimental to an organization, as brand building can multiply the valuation of an enterprise. Artificial intelligence (AI), on the other hand, is a replacement for doing mundane repetitive tasks in organizations. AI and machine learning help organizations reduce errors, build efficiencies and increase profitability, thereby freeing the human capital to perform more intellectual tasks. This book presents the case for using AI to help organizations build brands effectively and optimally, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, brand and marketing heads of organizations, as it will provide them pathways and routes of using AI to build strong customer relationships, thus creating immense brand value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment where many enterprises are being created and funded by professionals who lack a marketing background. On the other hand, marketing, communication and advertising professionals are circumspect of technology and often see it as a "back-office" operation. People often tend to club technology and brand in different buckets and cannot see the correlation between the two. This book breaks such misconceptions and offers a practical approach to brand building using AI that anyone can understand and implement. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on PDF viewed 07/20/2021. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Artificial intelligence. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
AI. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ML. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Advertising. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Digital. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Customer. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Customer-service. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand strategy. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Communication. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand experience. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Customer loyalty. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Customer experience. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Technology. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
[genre] |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781637421079 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing collection. |
| International Standard Serial Number |
2169-3986 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001135.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001135.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP9781637421086 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |