MARC details
000 -LEADER |
fixed length control field |
03473nam a2200541 i 4500 |
001 - CONTROL NUMBER |
control field |
11475328 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CaPaEBR |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726104646.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
171205s2018 nyu foab 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781631570049 |
Qualifying information |
|
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaBNVSL |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
CaBNVSL |
Modifying agency |
CaBNVSL |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5548 |
Item number |
.M669 2018 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Banerjee, Syagnik, |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
M-powering marketing in a mobile world /Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia. |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
Name of publisher, distributor, etc. |
Business Expert Press, |
Date of publication, distribution, etc. |
(c)2018. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xv, 127 pages) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
data file |
Source |
rda |
490 1# - SERIES STATEMENT |
Series statement |
Digital and social media marketing and advertising collection, |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
|
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. The global mobile multiplier effect -- |
Title |
2. Mobile strategy -- |
-- |
3. Mobile in retailing -- |
-- |
4. Transforming marketing with mobile data -- |
-- |
5. Mobile and policy issues -- |
-- |
Epilogue: Back to the future -- |
-- |
Bibliography -- |
-- |
Index. |
520 3# - SUMMARY, ETC. |
Summary, etc. |
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
|
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements: Adobe Acrobat reader. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Title from PDF title page (viewed on December 5, 2017). |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mobile commerce. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Big Data |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Geoconquesting |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Geofencing |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Geolocation |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
IOT |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Location Intelligence |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Mobile Advertising |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Mobile Commerce |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Mobile Web |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Mobile Economy |
655 #0 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Dholakia, Ruby Roy, |
Relator term |
|
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Dholakia, Nikhilesh, |
Dates associated with a name |
1947-, |
Relator term |
|
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000657.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000657.html</a> |
-- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
|
DONATED BY: |
|
VENDOR |
Business Expert Press |
Classification part |
HF5548.34 |
PUBLICATION YEAR |
(c)2018 |
LOCATION |
|
REQUESTED BY: |
|
-- |
|
-- |
NFIC |
-- |
Cynthia Snell |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |