MARC details
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04856nam a2200661 i 4500 |
| 001 - CONTROL NUMBER |
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11119199 |
| 003 - CONTROL NUMBER IDENTIFIER |
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CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241023114841.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151125s2016 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631572753 |
| Qualifying information |
|
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)930531050 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaBNVSL)swl00405846 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kruger, Elizabeth Rush., |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing plan templates for enhancing profits / |
| Statement of responsibility, etc. |
Elizabeth Rush Kruger. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[(c)2016.] |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xxi, 203 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Marketing strategy collection, |
| ISBN |
2150-9662 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I. Current marketing situation -- |
| Title |
1. Mission: focus on quality -- |
| -- |
2. Target market: describe key customers -- |
| -- |
3. Specialty: compete on strength -- |
| -- |
4. Suppliers: delegate weaknesses -- |
| -- |
Part II. Marketing mix decisions -- |
| -- |
5. Products and services: offer treasures -- |
| -- |
6. Distribution: deliver delight -- |
| -- |
7. Promotion: trumpet empathy -- |
| -- |
8. Pricing: price as valued -- |
| -- |
Part III. Taking action -- |
| -- |
9. Prospecting: target key prospects -- |
| -- |
10. Customer service: reward the best -- |
| -- |
11. Budgeting: concentrate resources -- |
| -- |
12. Action plan: jump into action -- |
| -- |
Appendixes -- |
| -- |
Appendix I. Joshua Gray, owner, Soft Spray Exterior Cleaning -- |
| -- |
Appendix II. George Ilie, owner, Geoda Systems Inc -- |
| -- |
Appendix III. Dr. Andrew Harris, co-owner, Florida Spine and Wellness Institute -- |
| -- |
Appendix IV. Lorene King, executive director, NASCAR Foundation -- |
| -- |
Appendix V. Tom Lenzini, business broker, Transworld Business Advisors -- |
| -- |
Appendix VI. Carrie Greene, owner, Carrie Greene Coaching -- |
| -- |
Appendix VIII. Ken and Anne-Marie Poulin, co-owners, First Response Disaster Team -- |
| -- |
Notes -- |
| -- |
Bibliography -- |
| -- |
Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF title page (viewed on November 25, 2015). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Profit. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
80/20 rule |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
80/20 rule business |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
80/20 rule marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
marketing decisions |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
marketing for a small business |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
marketing management |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
marketing plan |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
marketing plan template |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
marketing strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
profitable business |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
profitable marketing strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
strategic marketing plan |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
principles of marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
small business |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
small business marketing |
| 655 #0 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
[genre] |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Relationship information |
Print version: |
| International Standard Book Number |
9781631572746 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing strategy collection. |
| International Standard Serial Number |
2150-9662 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000417.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000417.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP11119199 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |