MARC details
| 000 -LEADER |
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| fixed length control field |
03976nam a2200673 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
11414244 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241023114856.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170731s2017 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631575976 |
| Qualifying information |
|
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(BEP)4898664 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)994027839 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaBNVSL)swl00407672 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX907 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lanier, Pamela, |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing essentials for independent lodgings / |
| Statement of responsibility, etc. |
Pamela Lanier and Marie Lanier. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[(c)2017.] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xix, 153 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Tourism and hospitality management collection |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I. Marketing and pricing basics -- |
| Title |
1. First impressions: hospitality -- |
| -- |
2. Total media marketing -- |
| -- |
3. Marketing your passions -- |
| -- |
4. Setting a price -- |
| -- |
5. Demographics make a difference -- |
| -- |
6. Increase sustainability, increase appeal -- |
| -- |
7. Working with associations and travel agents -- |
| -- |
8. Mastering public relations -- |
| -- |
9. Guest communications: a bird in hand -- |
| -- |
Part II. Web-based marketing -- |
| -- |
10. Website fundamentals for innkeepers -- |
| -- |
11. Your social media presence -- |
| -- |
12. SEO (search engine optimization) -- |
| -- |
13. Tips and tricks for staying on top of your content -- |
| -- |
14. The rating game: leveraging consumer reviews -- |
| -- |
15. Online travel agents (OTAs) -- |
| -- |
Appendix. Five-month detailed marketing plan -- |
| -- |
Case study. Bass and Baskets: an innkeeper's passions -- |
| -- |
Appendix 1. Putting heads in country beds -- |
| -- |
Appendix 2. List of possible marketing initiatives -- |
| -- |
Appendix 3. Top tips from successful properties -- |
| -- |
Author biographies -- |
| -- |
List of contributors -- |
| -- |
Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on July 31, 2017). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Bed and breakfast accommodations |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hotels |
| General subdivision |
Marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
bed & breakfast |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
boutique hotel |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
ecotourism |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
guesthouse |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
inn |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
lodge |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
lodging |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
OTA |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
print marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
public relations |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
social media |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
travel agent |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
[genre] |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lanier, Marie, |
| Relator term |
|
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781631575969 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Tourism and hospitality management collection. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000660.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000660.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP11414244 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |