MARC details
| 000 -LEADER |
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| fixed length control field |
04496nam a2200469 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
10899233 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140804s2014 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606499634 |
| Qualifying information |
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| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30 |
| Item number |
.M375 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Strong, Helen., |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing and management models : |
| Remainder of title |
a guide to understanding and using business models / |
| Statement of responsibility, etc. |
Helen Strong. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2014. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xvii, 231 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Marketing strategy collection, |
| 500 ## - GENERAL NOTE |
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| General note |
Part of: 2014 digital library. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
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| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Arthur D. Little matrix -- |
| Title |
Adopt and drop curve -- |
| -- |
Ansoff growth matrix -- |
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Authenticity gap -- |
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Brand equity -- |
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Brand resonance -- |
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Brand resonance ladder -- |
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Brand loyalty programs -- |
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Brand switching -- |
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Engagement gearing -- |
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Communication targeting: business buying unit -- |
| -- |
Consumer decision making -- |
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Consumer decision model for a service industry environment -- |
| -- |
Consumer angry switching -- |
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Customer growth rate -- |
| -- |
Gamification -- |
| -- |
Gap analysis -- |
| -- |
Cultural integration in marketing -- |
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Force field analysis -- |
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Iceberg theory: identification of the marketing research problem -- |
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Integrated marketing vectors -- |
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Ishikawa diagram (Fishbone) -- |
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Mullin's seven domains, business opportunities -- |
| -- |
Perceptual maps -- |
| -- |
Porter's five force analysis -- |
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Positioning -- |
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Product life cycle -- |
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Road mapping -- |
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SERVQUAL -- |
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SOSTAC planning system -- |
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Stakeholder analysis -- |
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Supply chain concept -- |
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Target market identification: segmentation and estimation -- |
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The growth share matrix -- |
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Glossary of terms -- |
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Conclusion -- |
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About the author -- |
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References -- |
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Index. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models. It helps the reader appreciate when they should be applied; it suggests which models may be relevant; and, importantly, identifies the type of information needed to implement them. Marketing and Management Models: A Guide to Understanding and Using Business Models reduces the complexity of management models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. The reader will find new models dealing with consumer engagement, gamification, supply chain management, and cultural integration. The contents will be of particular assistance to students of business and marketing qualifications who have not yet had working experience; and junior market researchers and managers responsible for the preparation of strategic analyses prior to problem-solving and planning sessions. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF title page (viewed on August 4, 2014). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Industrial management |
| General subdivision |
Mathematical models. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Mathematical models. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
how to apply marketing and management models |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
strategic marketing and management models |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
understanding management models |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
understanding marketing models |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
using management models |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
top management and marketing models explained |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000266.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000266.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HD30.25 |
| PUBLICATION YEAR |
(c)2014 |
| LOCATION |
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| REQUESTED BY: |
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| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |