MARC details
| 000 -LEADER |
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| fixed length control field |
03712nam a2200505 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
10496993 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110930s2012 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606491720 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.I573 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Minahan, Stella. |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
The inscrutable shopper |
| Remainder of title |
consumer resistance in retail / |
| Statement of responsibility, etc. |
Stella Minahan, Sean Sands, Carla Ferraro. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
first edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
[New York, N.Y. (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 electronic text (153 pages) : |
| Other physical details |
digital file. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Consumer behavior collection |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction -- |
| Title |
Part I. Retailing and the consumer -- |
| -- |
1. A brief history of the consumer society -- |
| -- |
2. A brief history of shopping -- |
| -- |
3. The inscrutable shopper -- |
| -- |
Part II. Elements of consumer resistance -- |
| -- |
4. A model of consumer resistance -- |
| -- |
5. Responses: mainstream and fringe -- |
| -- |
Part III. The strategic retailer -- |
| -- |
6. Implications for retailers -- |
| -- |
7. Responsible retailing -- |
| -- |
8. Best practice considerations -- |
| -- |
9. Conclusion -- |
| -- |
Notes -- |
| -- |
References -- |
| -- |
Recommended reading -- |
| -- |
Index. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF t.p. (viewed on September 30, 2011). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumption (Economics) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Consumer resistance |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
anticonsumption |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
retail strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
consumer behavior |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
environmentalism |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
green consumer |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
consumer boycotts |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sands, Sean. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferraro, Carla. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000076.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000076.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HF5415.32 |
| PUBLICATION YEAR |
(c)2012 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |