MARC details
| 000 -LEADER |
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| fixed length control field |
03784nam a2200565 i 4500 |
| 001 - CONTROL NUMBER |
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11102301 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241023114841.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151125s2016 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631573682 |
| Qualifying information |
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| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)922702309 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaBNVSL)swl00405842 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD41 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Marburger, Daniel R., |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
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| Title |
How strong is your firm's competitive advantage? / |
| Statement of responsibility, etc. |
Daniel Marburger. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[(c)2016.] |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xi, 144 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Economics collection, |
| ISBN |
2163-7628 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
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| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- |
| Title |
1. Economics and the business manager: what is economics all about? -- |
| -- |
2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- |
| -- |
Part II. What does five forces model say about your firm? -- |
| -- |
3. Warning: cheaper substitutes are hazardous to your profits -- |
| -- |
4. We could make more money if our competitors would just go away -- |
| -- |
5. Is my supplier holding five aces? The bargaining power of suppliers -- |
| -- |
6. When the buyer holds six aces: the bargaining power of buyers -- |
| -- |
7. How to keep firms from beating each other up -- |
| -- |
Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- |
| -- |
Appendix II. Relevant published case studies -- |
| -- |
Notes -- |
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References -- |
| -- |
Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade one's market is not the same in all industries; some are more resistant to the forces of competition than others. In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential. |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF title page (viewed on November 25, 2015). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Competition. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Market share. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Porter's Five Forces |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
bargaining power |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
market power |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
market barriers |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
product differentiation |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
product substitution |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
switching costs |
| 655 #0 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
[genre] |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Relationship information |
Print version: |
| International Standard Book Number |
9781631573675 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Economics collection. |
| International Standard Serial Number |
2163-7628 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000424.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000424.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP11102301 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| c |
1 |
| d |
Cynthia Snell |