MARC details
| 000 -LEADER |
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| fixed length control field |
03798nam a2200589 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781948976978 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241023114908.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181015s2018 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781948976978 |
| Qualifying information |
|
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1057234456 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaBNVSL)swl000408736 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.153 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Baker, J. C., |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
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| Title |
Getting to market with your MVP : |
| Remainder of title |
how to achieve small business and entrepreneur success / |
| Statement of responsibility, etc. |
J.C. Baker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[(c)2018.] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xii, 91 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Entrepreneurship and small business management collection, |
| ISBN |
1946-5661 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. Purpose -- |
| Title |
2. Recognizing opportunity -- |
| -- |
3. Concept creation, defining the dream -- |
| -- |
4. Viability report, feasibility study -- |
| -- |
5. Value proposition -- |
| -- |
6. Team building for execution -- |
| -- |
7. Minimum viable product (MVP) -- |
| -- |
8. Performance for success -- |
| -- |
Conclusion -- |
| -- |
References -- |
| -- |
About the author -- |
| -- |
Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market. The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market in a meaningful manner. It is vitally important the business owner is clear about the entry path and the consumer is clear about the product or service being offered. This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. There are countless variables, obstacles, and barriers inherent in the entrepreneur and small business space. It is a grave oversight to begin a business without having prescribed steps to minimize the risk of ownership. Through this work readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on October 15, 2018). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
business success |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
entrepreneurs |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
feasibility |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
innovativeness |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
market entry |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
minimum viable product (MVP) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
small business |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
start-up |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
value proposition |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
[genre] |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781948976961 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Entrepreneurship and small business management collection. |
| International Standard Serial Number |
1946-5661 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000807.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000807.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP9781948976978 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |