From starting small to winning big : (Record no. 73758)

MARC details
000 -LEADER
fixed length control field 03583nam a2200781 i 4500
001 - CONTROL NUMBER
control field 9781951527877
003 - CONTROL NUMBER IDENTIFIER
control field BEP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241023114920.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m eo d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn |||m|||a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190417s2020 nyu fo 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781951527877
Qualifying information
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1153462904
035 ## - SYSTEM CONTROL NUMBER
System control number (CaBNVSL)slc00000454
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mishra, Shishir,
Relator term
245 10 - TITLE STATEMENT
Title From starting small to winning big :
Remainder of title the definitive digital marketing guide for startup entrepreneurs /
Statement of responsibility, etc. Shishir Mishra.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York (222 East 46th Street, New York, NY 10017) :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice [(c)2020.]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xiii, 139 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement Entrepreneurship and small business management collection,
ISBN 1946-5661
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. Fundamentals of digital marketing --
Title Chapter 2. Website design: tips and tricks --
-- Chapter 3. Content marketing strategy --
-- Chapter 4. Search engine optimization --
-- Chapter 5. Social media marketing --
-- Chapter 6. Google analytics --
-- Chapter 7. Search engine marketing --
-- Chapter 8. Online reputation management.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. Digital marketing guide for start-up entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on PDF viewed 05/07/2020.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Data processing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Success in business.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Digital marketing for startups.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Internet marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Digital marketing strategy.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Search engine optimization.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Google Ads.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social media marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Content marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Facebook Ads.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Google Ads Twitter Ads.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term SEO.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Google Adwords.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Google Analytics.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term ORM.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Website design fundamentals.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Digital marketing basics.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Online reputation management.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term On-page optimization.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term On-page SEO.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Backlinking techniques.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Off-page SEO.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Technical SEO.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Linkedin Ads.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term [genre]
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781951527822
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Entrepreneurship and small business management collection.
International Standard Serial Number 1946-5661
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000979.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000979.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Usage before 2021-2022 CIU
Koha item type Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
VENDOR Business Expert Press
LOCATION ONLINE
Barecode BEP9781951527877
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type Source of classification or shelving scheme
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library   03/20/2023 Business Expert Press   HF5415.1265 9781951527877 03/20/2023 https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000979.html 03/20/2023 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)  
          G. Allen Fleece Library G. Allen Fleece Library ONLINE 10/23/2024 Business Expert Press   HF5415.1265 BEP9781951527877 10/23/2024 https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000979.html 10/23/2024 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Library of Congress Classification