MARC details
| 000 -LEADER |
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| fixed length control field |
04322nam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
10373441 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090426s2009 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606490099 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.E976 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zou, Shaoming. |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Export marketing strategy |
| Remainder of title |
tactics and skills that work / |
| Statement of responsibility, etc. |
Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
first edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[New York, N.Y. (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 electronic text (vii, 362 pages) : |
| Other physical details |
digital file. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
International business collection |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1. Introduction, export marketing strategy -- |
| Title |
Chapter 2. Assessing company readiness to export -- |
| -- |
Chapter 3. Researching and selecting export markets -- |
| -- |
Chapter 4. Exploring international entry modes -- |
| -- |
Chapter 5. Partnering strategies -- |
| -- |
Chapter 6. Developing an export marketing plan -- |
| -- |
Chapter 7. Working with facilitating and support firms -- |
| -- |
Chapter 8. Budgeting for exporting -- |
| -- |
Chapter 9. Analyzing the legal environment of exporting -- |
| -- |
Chapter 10. Managing logistics and supply chain in exporting -- |
| -- |
Chapter 11. Understanding foreign cultures -- |
| -- |
Chapter 12. Product adaptation -- |
| -- |
Chapter 13. Advertising and promotion in export -- |
| -- |
Chapter 14. Export costing -- |
| -- |
Chapter 15. Pricing for export markets -- |
| -- |
Chapter 16. Financial aspects and payments in exporting -- |
| -- |
Chapter 17. Managing export operations. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Export is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. Without success in exporting, many firms may not survive or prosper in the intensely competitive marketplace. Unfortunately, successful export marketing is not easy, and many firms lack a good understanding of the fundamentals of effective export marketing strategies and operations. This handbook of export marketing strategy presents a comprehensive and practical guide for firms interested in participating and succeeding in export marketing. Drawing on their sustained research in export marketing and knowledge of the literature, the authors introduce a systematic process for a firm to assess its readiness to export, identify and select viable export markets, explore suitable forms in which to enter foreign markets, develop an effective export marketing plan, work with export facilitating firms, set an export budget, manage the supply chain and logistics in exporting, analyze foreign cultures, adapt the product and promotion, set export prices, receive payment for exported products, and manage and control export transactions. They cover various aspects of a successful export marketing program, discuss detailed tasks and considerations involved in each aspect, and present a set of practical guidelines for firms to follow when making export marketing decisions. The book balances strategic considerations with operational issues and theoretical rationales with practical applications. By reading this book, managers will master the art and science of successful exporting and learn a strategic approach to helping their firms succeed in export marketing. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF t.p. (viewed on April 26, 2009). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, Daekwan. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cavusgil, S. Tamer. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000002.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000002.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HF1416 |
| PUBLICATION YEAR |
(c)2009 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |