The digital marketing landscape : (Record no. 73628)

MARC details
000 -LEADER
fixed length control field 03467nam a2200517 i 4500
001 - CONTROL NUMBER
control field 9781637420355
003 - CONTROL NUMBER IDENTIFIER
control field BEP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726104639.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190417s2021 nyu fob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781637420355
Qualifying information
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .D545 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rogers, Jessica L.,
Relator term Author
245 10 - TITLE STATEMENT
Title The digital marketing landscape :
Remainder of title creating a synergistic consumer experience /
Statement of responsibility, etc. Jessica L. Rogers.
250 ## - EDITION STATEMENT
Edition statement First edition.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xiv, 85 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement Digital and social media marketing and advertising collection,
500 ## - GENERAL NOTE
General note Includes bibliographical references (pages 77-80) and index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. The digital brand experience --
Title Chapter 2. A framework for search --
-- Chapter 3. Social media to create and nurture relationships --
-- Chapter 4. Mobile and e-mail as part of the customer experience --
-- Chapter 5. Data driven decision making --
-- Chapter 6. The synergistic relationship
520 3# - SUMMARY, ETC.
Summary, etc. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on PDF viewed 02/18/2021.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Blogging.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Online experience.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Digital marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social media marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term SEO.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term SEM.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term PPC.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term E-mail marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Content marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Branding.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001072.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001072.html</a>
-- Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
DONATED BY:
VENDOR Business Expert Press
Classification part HF5415.1265
PUBLICATION YEAR (c)2021
LOCATION
REQUESTED BY:
--
-- NFIC
-- Cynthia Snell
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library   03/20/2023 Business Expert Press   HF5415.1265 9781637420355 03/20/2023 https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001072.html 03/20/2023 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)