MARC details
000 -LEADER |
fixed length control field |
03467nam a2200517 i 4500 |
001 - CONTROL NUMBER |
control field |
9781637420355 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BEP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726104639.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190417s2021 nyu fob 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781637420355 |
Qualifying information |
|
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaBNVSL |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
CaBNVSL |
Modifying agency |
CaBNVSL |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.D545 2021 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rogers, Jessica L., |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
The digital marketing landscape : |
Remainder of title |
creating a synergistic consumer experience / |
Statement of responsibility, etc. |
Jessica L. Rogers. |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xiv, 85 pages) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
data file |
Source |
rda |
490 1# - SERIES STATEMENT |
Series statement |
Digital and social media marketing and advertising collection, |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references (pages 77-80) and index. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
Chapter 1. The digital brand experience -- |
Title |
Chapter 2. A framework for search -- |
-- |
Chapter 3. Social media to create and nurture relationships -- |
-- |
Chapter 4. Mobile and e-mail as part of the customer experience -- |
-- |
Chapter 5. Data driven decision making -- |
-- |
Chapter 6. The synergistic relationship |
520 3# - SUMMARY, ETC. |
Summary, etc. |
The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
|
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements: Adobe Acrobat reader. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on PDF viewed 02/18/2021. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Digital media. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Electronic commerce. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Blogging. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Online experience. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Digital marketing. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Social media marketing. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
SEO. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
SEM. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
PPC. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
E-mail marketing. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Content marketing. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Branding. |
655 #0 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001072.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001072.html</a> |
-- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
|
DONATED BY: |
|
VENDOR |
Business Expert Press |
Classification part |
HF5415.1265 |
PUBLICATION YEAR |
(c)2021 |
LOCATION |
|
REQUESTED BY: |
|
-- |
|
-- |
NFIC |
-- |
Cynthia Snell |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |