MARC details
| 000 -LEADER |
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| fixed length control field |
03798nam a2200505 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
10373430 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090620s2009 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606490440 |
| Qualifying information |
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| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69 |
| Item number |
.D484 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Finskud, Lars. |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Developing winning brand strategiesLars Finskud. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
first edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
[New York, N.Y. (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 electronic text (104 pages : illustrations) : |
| Other physical details |
digital file. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Marketing strategy collection |
| 500 ## - GENERAL NOTE |
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| General note |
"First published by Vola Press Ltd., London 2003." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
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| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction -- |
| Title |
Competing for choice -- |
| -- |
Uncovering hidden potential for growth -- |
| -- |
Balancing stakeholder choices -- |
| -- |
Managing the dynamics of brand performance -- |
| -- |
Building brand competencies for competitive advantage -- |
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Appendix: The evolution of business strategy -- |
| -- |
Notes -- |
| -- |
References --Index. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Every manager knows that robust strategy plays a crucial role in any enterprise. Yet, for all the publications that have been written on the subject, three things remain true. Strategy is complex, many companies still get it wrong, and driving organic growth in maturing markets is increasingly challenging. Existing tools and approaches have been valuable but increasingly tend to be insufficient for identifying growth in today's mature and competitive markets. It is only through developing detailed understanding, with a fairly high level of granularity, of what actually drives brand performance and how these drivers can be influenced that incremental growth opportunities become clear. Developing Winning Brand Strategies introduces, at a high level, the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Consumer choice does not materialize spontaneously. To win, companies need to ascertain how consumers choose and churn between competing brands, what drives their brands' selection, and how to target effectively in order to recruit new consumers while retaining existing ones. Brands play a pivotal role in this process: They are the vehicles, or focal points, that businesses use in competing for choice. The proposition, qualities, image, and values that businesses embed in their brands are the basis for winning customer loyalty. |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF t.p. (viewed on June 20, 2009). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Branding (Marketing) |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Marketing strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Strategic management |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Competitive strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Strategy dynamics |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand dynamics |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
System dynamics |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Strategy simulations |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Loyalty management |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
ROI on marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Competing for Choice |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000012.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000012.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
|
| DONATED BY: |
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| VENDOR |
Business Expert Press |
| Classification part |
HD69.B7 |
| PUBLICATION YEAR |
(c)2009 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |