MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04733nam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781948976121 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726104638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190417s2020 nyua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781948976121 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.D436 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Srivastava, Ritu, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Decoding customer value at the bottom of the pyramid : |
| Remainder of title |
an urban India marketing perspective / |
| Statement of responsibility, etc. |
Ritu Srivastava. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (x, 163 pages) : |
| Other physical details |
illustrations (some color) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. Value--multiple perspectives -- |
| Title |
Chapter 2. Customer perceived value and its drivers in urban BOP in India -- |
| -- |
Chapter 3. Delivering customer perceived value at the urban bottom of the pyramid in India -- |
| -- |
Chapter 4. Institutionalizing customer engagement at the urban bottom of the pyramid in India: research insights. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Mature businesses across all advanced countries are struggling to find new markets as these countries are aging with the consequence that their domestic markets are either stagnant or growing very slowly. Their future seems to be destined to come from emerging markets, India being one of them. The challenge is especially high for business organizations that are leaders in their industry. Also, marketing as a discipline has to serve the call of meeting societal and customer needs. The Indian market has been estimated huge in size, approximately 1.2 trillion in purchasing power parity for the households earning an annual income of less than 4,000. This comes to almost 880 million of Indian population of which 22 percent is urban India and 78 percent rural India, commonly referred to as Bottom of the pyramid/low income/subsistence markets. While these markets offer immense business opportunities they also pose challenges because of their unique characteristics such as low incomes, geographical dispersion, heterogeneity in culture, poor transport, communication and media infrastructure, lack of education, different life styles compared to other income segments, lack of affordability and availability which are actually the effects of poverty. The needs of this segment have to be addressed by the corporate world but it might need a new approach with new business frameworks for implementation. The first most important thing that companies must understand is what constitutes value for this segment, how is it different from other segments and how can firms offer value through their market offerings, accordingly what could be the successful business models. Decoding customer value at the bottom of the pyramid: an urban India perspective answers these questions through a practical, rigorous, and research-oriented way, written in a lucid and easy style for both practitioners and academicians for a quick grasp. This book would be a must read for Busineswws Executives across the globe with an interest in the low income customers in India. It will be a window for them to understand these customers and the perspective on value for them which can be incorporated in firm's products and services. This book is must for aMarketing Faculty in Indian Business Schools as this complements the existing Marketing core papers which fail to cover this side of the Indian Reality for B School Participants. Together Business and Academia may start aligning to this customer segment which is seen as a challenge and both sides fail to organize themselves. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on PDF viewed 11/25/2019. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| Geographic subdivision |
India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Research |
| Geographic subdivision |
India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Poverty |
| Geographic subdivision |
India. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Value for bottom of the pyramid. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Low income. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Subsistence markets/India/corporate. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000926.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000926.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HF5415.33.I4 |
| PUBLICATION YEAR |
(c)2020 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |