Brand management / (Record no. 7360)

MARC details
000 -LEADER
fixed length control field 02520cam a2200397 i 4500
001 - CONTROL NUMBER
control field ocn496555171
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726083526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090223s2010 caua 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781848602083
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Description conventions rda
Transcribing agency UKM
Modifying agency DLC
-- NLE
-- YR
-- YDXCP
-- BTCTA
-- BWX
-- CDX
-- NJR
-- UKMGB
-- OCLCF
-- SBI
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.R573.B736 2010
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69
245 00 - TITLE STATEMENT
Title Brand management /
Statement of responsibility, etc. edited by Francesca Dall'Olmo Riley.
Medium [print]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. (c)2010.
300 ## - PHYSICAL DESCRIPTION
Extent 4 volumes :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement SAGE library in marketing
500 ## - GENERAL NOTE
General note How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? How are brands managed? How do brands re-brand themselves as corporately responsible and ethical? What are brand alliances and how are they changing the ways brands are marketed? Overall, this four-volume set provides a comprehensive overview of brand management literature, documenting the persisting theoretical debates, current challenges, and the consequent literature development. This set also includes of a variety of perspectives on brand management originating from European and Australian, as well as American researchers. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note volume 1. Fundamental elements of branding --
Title volume 2. Conceptualising and measuring brand equity --
-- volume 3. Brand strategies --
-- volume 4. Brand management systems. "
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Riley, Francesca Dall'Olmo.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title SAGE library of marketing.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b17065562
b 08-13-14
c 08-13-14
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Circulating Book (checkout times vary with patron status)
Classification part HD
PUBLICATION YEAR 2010
Delivery Date: ACADEMIC YEAR - ie 2022-2023 2018-07-15
COST 0.00
Source of classification or shelving scheme Dewey Decimal Classification
REPLACEMENT COST (GET FROM AMAZON) 208.18
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001863089
j 2
l cimc
o -
p 0.00
q -
r -
s - --
t 61
u 0
v 0
w 0
x 0
y .i20128423
z 08-13-14
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001863097
j 2
l cimc
o -
p 0.00
q -
r -
s - --
t 61
u 0
v 0
w 0
x 0
y .i20128435
z 08-13-14
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001863105
j 2
l cimc
o -
p 0.00
q -
r -
s - --
t 61
u 0
v 0
w 0
x 0
y .i20128447
z 08-13-14
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001863113
j 2
l cimc
o -
p 0.00
q -
r -
s - --
t 61
u 0
v 0
w 0
x 0
y .i20128459
z 08-13-14
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 08-13-14
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library CIRCULATING COLLECTION 07/15/2018 0.00   HD69.B7B7235 2010 31923001863089 01/25/2024 208.18 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library CIRCULATING COLLECTION 07/15/2018 0.00   HD69.B7B7235 2010 31923001863097 01/25/2024 208.18 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library CIRCULATING COLLECTION 07/15/2018 0.00   HD69.B7B7235 2010 31923001863105 01/25/2024 208.18 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library CIRCULATING COLLECTION 07/15/2018 0.00   HD69.B7B7235 2010 31923001863113 01/25/2024 208.18 07/15/2018 Circulating Book (checkout times vary with patron status)