MARC details
| 000 -LEADER |
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| fixed length control field |
03215nam a2200613 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
10455450 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241023114823.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110315s2011 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606491942 |
| Qualifying information |
|
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.4128/9781606491942 |
| Source of number or code |
doi |
| 028 53 - PUBLISHER OR DISTRIBUTOR NUMBER |
|---|
| Publisher or distributor number |
2 |
| Source |
BEP |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)765827180 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaBNVSL)gtp00546790 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.135 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, Piyush, |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
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| Title |
Decision equity : |
| Remainder of title |
the ultimate metric to connect marketing actions to profits / |
| Statement of responsibility, etc. |
Piyush Kumar, Kunal Gupta. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[(c)2011.] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 electronic text (xiii, 181 pages) : |
| Other physical details |
digital file. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing strategy collection, |
| ISBN |
2150- 9662 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I. Competing by verification -- |
| Title |
1. Harnessing the power of data -- |
| -- |
2. The cost of intuition- based decision making -- |
| -- |
3. Ten questions to ask your mental models -- |
| -- |
4. Paradigm cycles and strategy prisons -- |
| -- |
Part II. Decision equity -- |
| -- |
5. The ultimate management metric -- |
| -- |
6. Understanding decision equity: a flow-based approach -- |
| -- |
7. Linkage analysis: the engine that powers decision equity -- |
| -- |
8. The decision equity metric: operationalization -- |
| -- |
Part III. Pursuing excellence through decision equity -- |
| -- |
9. A best practice approach to linkage analysis -- |
| -- |
10. Developing a linkage orientation -- |
| -- |
Epilogue -- |
| -- |
Appendix: The "analytical tools" of linkage analysis -- |
| -- |
Notes -- |
| -- |
References -- |
| -- |
Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make financially sound marketing decisions. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF t.p. (viewed on March 15, 2011). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Action profit linkage |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Linkage analysis |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Decision equity |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Linkage orientation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Customer satisfaction |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Service quality |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Return on marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Customer equity |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand equity |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
[genre] |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Kunal. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781606491935 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing strategy collection, |
| International Standard Serial Number |
2150- 9662. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000057.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000057.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP10455450 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |