MARC details
| 000 -LEADER |
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| fixed length control field |
03361nam a2200553 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
11309634 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
161217s2017 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631576713 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BF441 |
| Item number |
.C758 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dwight, David, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Critical thinking for marketers : |
| Remainder of title |
learn how to think, not what to think |
| Statement of responsibility, etc. |
David Dwight, Terry Grapentine, and David Soorholtz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (82 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Marketing strategy collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Section I. Think better -- |
| Title |
1. Introduction -- |
| -- |
2. Marketing as a science -- |
| -- |
3. Correlation and causation -- |
| -- |
4. What is a concept? -- |
| -- |
5. David Hume -- |
| -- |
6. The double jeopardy law -- |
| -- |
7. Behavioral economics -- |
| -- |
8. The five whys -- |
| -- |
Section II. Cognitive biases and their importance -- |
| -- |
9. Introduction -- |
| -- |
10. What they are and why they're important -- |
| -- |
11. Science: a tool for reducing the systematic errors caused by cognitive biases -- |
| -- |
12. What makes science special -- |
| -- |
13. Confirmation bias and the evolution of reason -- |
| -- |
14. Epistemic humility -- |
| -- |
Section III. Conclusions -- |
| -- |
15. Summary -- |
| -- |
16. Additional readings -- |
| -- |
Notes -- |
| -- |
References -- |
| -- |
Index. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Volume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on December 17, 2016). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Critical thinking. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
behavioral economics |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
causation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
cognitive biases |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
cognitive science |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
concept |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
correlation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
critical thinking |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
epistemology |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
logic |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing laws |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
science |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grapentine, Terry, |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Soorholtz, David, |
| Relator term |
|
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000566.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000566.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
BF441 |
| PUBLICATION YEAR |
(c)2017 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |