Consumer cosmopolitanism in the age of globalizationeditor, Melvin Prince. (Record no. 73531)

MARC details
000 -LEADER
fixed length control field 04647nam a2200673 i 4500
001 - CONTROL NUMBER
control field 10617488
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726104637.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121023s2012 nyu foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606493656
Qualifying information
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C667 2012
245 10 - TITLE STATEMENT
Title Consumer cosmopolitanism in the age of globalizationeditor, Melvin Prince.
250 ## - EDITION STATEMENT
Edition statement first edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [New York, N.Y. (222 East 46th Street, New York, NY 10017) :
Name of publisher, distributor, etc. Business Expert Press,
Date of publication, distribution, etc. (c)2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic text (xxvi, 265 pages) :
Other physical details digital file.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement Consumer behavior collection,
500 ## - GENERAL NOTE
General note Part of: 2012 digital library.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note About the contributors --
Title Acknowledgments --
-- Preface --
-- Introduction: the changing world and cosmopolitan consumers --
-- Part I. Globalization and the cosmopolitan consumer --
-- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak --
-- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith --
-- Part II. What are cosmopolitans made of ? --
-- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche --
-- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey --
-- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen --
-- Part III. Consumer cosmopolitans: the new marketing role --
-- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler --
-- 7. Communications and cosmopolitanism / Robert Halsall --
-- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir --
-- Notes --
-- References --
-- Index.
520 3# - SUMMARY, ETC.
Summary, etc. Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Title from PDF t.p. (viewed on October 23, 2012).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cosmopolitanism.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Globalization.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term acculturation
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Uncontrolled term animosity
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Uncontrolled term beliefs
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Uncontrolled term consumers
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term cosmopolitan
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Uncontrolled term culture
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Uncontrolled term consumption
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Uncontrolled term customs
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Uncontrolled term ethnocentrism
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Uncontrolled term globalization
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Uncontrolled term social identity
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Uncontrolled term international
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Uncontrolled term locals
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Uncontrolled term materialism
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Uncontrolled term national identity
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Uncontrolled term purchase behavior
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Uncontrolled term relationship marketing
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Uncontrolled term market segmentation
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Uncontrolled term tastes
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Uncontrolled term values
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term xenocentrism
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Prince, Melvin.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000152.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000152.html</a>
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
DONATED BY:
VENDOR Business Expert Press
Classification part HF5415.32
PUBLICATION YEAR (c)2012
LOCATION
REQUESTED BY:
--
-- NFIC
-- Cynthia Snell
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library   03/20/2023 Business Expert Press   HF5415.32 10617488 03/20/2023 https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000152.html 03/20/2023 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)