MARC details
| 000 -LEADER |
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| fixed length control field |
04433nam a2200745 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
11341549 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241023114850.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170215s2017 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631574429 |
| Qualifying information |
|
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(BEP)4803018 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)972808530 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaBNVSL)swl00407124 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wood, Natalie T., |
| Dates associated with a name |
1970-, |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
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| Title |
#Share : |
| Remainder of title |
how to mobilize social word of mouth (sWOM) / |
| Statement of responsibility, etc. |
Natalie T. Wood and Caroline K. Muñoz. |
| 246 3# - VARYING FORM OF TITLE |
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| Title proper/short title |
Share : how to mobilize social word of mouth (sWOM) |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[(c)2017.] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xii, 238 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Digital and social media marketing and advertising collection, |
| ISBN |
2333-8830 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. Social word of mouth marketing (sWOM) -- |
| Title |
2. The social consumer: the who, what, why, and how behind sharing -- |
| -- |
3. Social business: it's not just about marketing -- |
| -- |
4. Legal and regulatory issues: clear and conspicuous disclosures -- |
| -- |
5. Social media policy and guidelines: the rules of engagement -- |
| -- |
6. Storytelling: what do you say and how do you say it -- |
| -- |
7. Social influence: the power of persuasion -- |
| -- |
8. sWOM on popular platforms -- |
| -- |
Appendix: list of resources -- |
| -- |
Index. |
| 506 1# - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update of an upcoming vacation on Facebook, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)--a subset of eWOM--has incredible reach with the potential to influence over 2billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book was to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and that complies with industry and federal guidelines. Each chapter highlights a key area of sWOM that will further your understanding of the topic and provides actionable information to assist you in mobilizing positive sWOM for your company. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on February 15, 2017). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Viral marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Word-of-mouth advertising. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand Advocates |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand Ambassadors |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Brand Endorsers |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Consumer Reviews |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
eWOM |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Facebook |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Google+ |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Influencers |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Instagram |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Pinterest |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Social Influence |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Social Media Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Social Media Policy |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Social Media Regulations |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
sWOM |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Twitter |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Viral Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
WOMM |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Word of mouth marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
YouTube |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
[genre] |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781631574412 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Digital and social media marketing and advertising collection. |
| International Standard Serial Number |
2333-8830 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000581.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000581.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP11341549 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |