MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03562nam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
11030572 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726104621.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150313s2015 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781606499436 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM |
| Item number |
.C677 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zamith Brito, Eliane Pereira., |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Corporate branding in Facebook fan pages : |
| Remainder of title |
ideas for improving your brand value / |
| Statement of responsibility, etc. |
Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiii, 130 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Digital and social media marketing and advertising collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The role of social media in emerging markets -- |
| Title |
2. Small- and medium-sized enterprises in emerging countries and the use of social media -- |
| -- |
3. Creating online corporate brands on Facebook fan pages -- |
| -- |
4. Facebook fan pages, engagement, trust, and word of mouth -- |
| -- |
5. Creating experiences on Facebook -- |
| -- |
6. Measuring the performance of brand communities on Facebook -- |
| -- |
Notes -- |
| -- |
References -- |
| -- |
Index. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are coproducers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which the authors analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on March 13, 2015). |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Facebook (Electronic resource) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate image. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
corporate brands |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Facebook |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
social media |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zanette, Maria Carolina., |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Caires Abdalla, Carla., |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferreira, Mateus., |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Limongi, Ricardo., |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rosenthal, Benjamin., |
| Relator term |
|
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000364.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000364.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| PUBLICATION YEAR |
2015 |
| Koha item type |
|
| Classification part |
HM |
| VENDOR |
Business Expert Press |
| COST |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2021-2022 |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |