MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03394nam a2200565 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
10364225 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726104621.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091013s2009 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781606490594 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD |
| Item number |
.C667 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Funk, David, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Conscious branding /David Funk and Anne Marie Levis. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
first edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[New York, N.Y. (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 electronic text (132 pages : illustrations) : |
| Other physical details |
digital file. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing strategy collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: three objectives -- |
| Title |
Chapter 1. The importance of brands -- |
| -- |
Chapter 2. Brand confusion -- |
| -- |
Chapter 3. The three lessons of conscious branding -- |
| -- |
Chapter 4. The context of brand -- |
| -- |
Chapter 5. The brand map -- |
| -- |
Chapter 6. Building the brand foundation -- |
| -- |
Chapter 7. Brand distribution -- |
| -- |
Chapter 8. Marketing communications -- |
| -- |
Chapter 9. Product/service design -- |
| -- |
Chapter 10. Operations -- |
| -- |
Chapter 11. Brand structure -- |
| -- |
Chapter 12. The other side of the relationship -- |
| -- |
Conclusion -- |
| -- |
Appendix -- |
| -- |
Index. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding is targeted to anyone who understands the need to differentiate their organization from competitors. The process works equally well for Fortune 500 companies and local service, manufacturing, and retail businesses. The book takes the reader through a linear process, beginning with building a brand platform and then showing how to maintain a consistent brand through marketing communications, product/service design, and operations. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF t.p. (viewed on October 13, 2009). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business names. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand building |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand Map |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand foundation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing communications (position, personality, promise) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Unique brand components |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand experience |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand distribution |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Identity |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Naming |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
TOMA (top of mind awareness) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand structure |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Market research |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levis, Anne Marie. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000019.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000019.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| PUBLICATION YEAR |
2009 |
| Koha item type |
|
| Classification part |
HD |
| VENDOR |
Business Expert Press |
| COST |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2021-2022 |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |